The Newsroom

ITV News

Brand realignment onwards (October 2009)

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SC
SCBNI
Brilliant! Very Happy

http://www.utvtoday.co.uk/images/tvf/mary_camera_itvnews.mp4
BA
bilky asko
Brilliant! Very Happy



ITV are doing this as part of their Presenters in Power initiative.

To get the presenters more involved in the news, one of them has to activate the first bong themselves. Tonight, it was Mary's turn, with her head. Tomorrow, my sources tell me that there will a belly-bounce bong - but who will it be?
NE
newsatten
haha! I'm glad someone posted it to see again! it did make me laugh earlier!

is it actually the camera moving - I think because of the green screen it looks like mary's about to activate the bongs! Laughing

i thought this part was pre recorded - surely they would of noticed!
TM
Telly Media
Yes, this is pre-recorded. I think either the wrong take was sent to traffic or simply the wrong version played out. T'was funny though. Laughing
TV
TV Geek
Well that ruined the illusion Laughing

However it does make you think, is Mary genuinely stood where it looks, or is she in front of a green screen with a static camera image projected behind her? I always just believed she was stood in the corner of the studio.
JO
Joshua
Well that ruined the illusion Laughing

However it does make you think, is Mary genuinely stood where it looks, or is she in front of a green screen with a static camera image projected behind her? I always just believed she was stood in the corner of the studio.


Well, Alistair is moving in the background - perhaps they record 10 seconds of that shot, and then project it on the CSO when Mary does her lead? I also thought she just stood in the left hand corner of the set...but it doesn't seem that way now.
TV
TV Matters
what happened to daisy mcandrews report last night at ten? it wasn't there, as advertised at the end of the 630 news.
MA
Macalolo
what happened to daisy mcandrews report last night at ten? it wasn't there, as advertised at the end of the 630 news.


this happened once before with a report about a movie but it didn't show as to this particular case no idea
DO
dosxuk
Well that ruined the illusion Laughing

However it does make you think, is Mary genuinely stood where it looks, or is she in front of a green screen with a static camera image projected behind her? I always just believed she was stood in the corner of the studio.


Well, Alistair is moving in the background - perhaps they record 10 seconds of that shot, and then project it on the CSO when Mary does her lead? I also thought she just stood in the left hand corner of the set...but it doesn't seem that way now.


Forgive the exceptionally crude graphic (and obviously it's green screen behind the desk not blue screen), but hopfully this will show what's going on -

http://home.vis-is.co.uk/data/grabs/itvheadlines_crude.jpg

Basically you have a shot of Mary against a green screen, with a live shot of the desk with Alistair sat at it keyed onto it. But - before you key the desk on, you run it through the virtual studio software, giving you a full frame image to use as the background, like so:

http://home.vis-is.co.uk/data/grabs/itvheadlines_crude2.jpg
NI
Nicky
Very bizarre thing to do in the first place, having one of the newscasters stand so far away from the desk at the top of the programme. I think having a picture of the story works much better, which is what all bulletins used to do pre-Nov and what the 1:30 and weekend bulletins still do now.

Tomorrow's budget coverage is titled "Ballot Box Budget" - alliteration for alliteration's sake! They should've stuck to the simpler title they use all the time in the listings, "The Chancellor's Budget". What's the betting that it'll look as generic as a weekend bulletin??
MA
Macalolo
Very bizarre thing to do in the first place, having one of the newscasters stand so far away from the desk at the top of the programme. I think having a picture of the story works much better, which is what all bulletins used to do pre-Nov and what the 1:30 and weekend bulletins still do now.

Tomorrow's budget coverage is titled "Ballot Box Budget" - alliteration for alliteration's sake! They should've stuck to the simpler title they use all the time in the listings, "The Chancellor's Budget". What's the betting that it'll look as generic as a weekend bulletin??


Special webpage set up for it as well
http://www.itv.com/news/budgettest/?intcmp=NAV_NEWS6_BUDGETTE40
TV
TV Geek
Very bizarre thing to do in the first place, having one of the newscasters stand so far away from the desk at the top of the programme. I think having a picture of the story works much better, which is what all bulletins used to do pre-Nov and what the 1:30 and weekend bulletins still do now.


It is, if they insist on a shot of a presenter stood up before the titles then I think it would look a lot better if the shot was similar to that used on the News at Ten trailer during the 6.30 news. As someone said when ITV relaunched, sorry realigned, its as though Mary or whoever is telling us a secret that the other isn't meant to hear.

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