The Newsroom

ITV News

Brand realignment onwards (October 2009)

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IT
itsrobert Founding member
Jez posted:
GMc posted:
Luke posted:
what happened to the 'main five' presenters appearing on a Sunday, then? or was that only during the X Factor?


Maybe they've realised that James, Nina or Steve can handle the bulletins well on Sundays.
Keeping the main five to weekdays makes sense.


Its been a while since ive seen Mary, Mark, Katie and Julie on the weekend bulletins - have any of them presented this year so far?

It does make sense keeping them to weekdays tho - they have more than enough work on weekdays. Steve, Nina, Romilly and James do an excellent job at weekends. Not seen Chris Ship or Geraint Vincent present for a while either although cant claim to have watched every bulletin!


Geraint is scheduled to present next Saturday. Don't think we will ever see Lucy meacock again. Also don't think we will ever see bill neely or sally bidulph present again.

Was looking through the tv newsroom site and noticed daisy mcandrew use to present, was that a one off?


I wouldn't rule anyone out, to be honest. Voiceovers have been made for all of those presenters you mentioned, including Daisy McAndrew, so never say never!
NI
Nicky
Out of interest, itsrobert, do you know if an "at 1:30" voiceover has been recorded, on the off chance that ITV move the programme to it's intended start time?
IT
itsrobert Founding member
Out of interest, itsrobert, do you know if an "at 1:30" voiceover has been recorded, on the off chance that ITV move the programme to it's intended start time?


I don't think James Faulkner has recorded any 1.30 voiceovers. The original female voiceover artist did record some, though.
BR
Brekkie
They could call it "ITV News at Lunch" I suppose, though it's more after lunch really. Personally though I think the version without the time check works better.
MA
Macalolo
Somethings going down at itv.com/news/meettheteam, /newsblogs and /fullprogramme
Will not allows access "The website is under maintenance."
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Nicky
Seeing Julia Somerville's welcome return to TV news today reminds me of the days when ITV's news used to wipe the floor with the BBC.

Out of interest, itsrobert, do you know if an "at 1:30" voiceover has been recorded, on the off chance that ITV move the programme to it's intended start time?


I don't think James Faulkner has recorded any 1.30 voiceovers. The original female voiceover artist did record some, though.


OK, thanks for that.

Would be a whole lot better if ITV could begin all their news bulletins on time: the 18:30 news starts a few seconds after that time, but it's not a big deal. News at Ten more or less starts at 22:00 on a regular evening, although more often than not it's the ident well into 22:00 and the first headline at 22:01. The BBC manage to start their news on time so why shouldn't ITV? I'm not bothered about ITV's other programming starting at 19:32 or 21:01 or whatever but there should be no excuse for news programmes. (Yes, I know the old NaT never started on time!)
TV
TV Geek
Seeing Julia Somerville's welcome return to TV news today reminds me of the days when ITV's news used to wipe the floor with the BBC.

Out of interest, itsrobert, do you know if an "at 1:30" voiceover has been recorded, on the off chance that ITV move the programme to it's intended start time?


I don't think James Faulkner has recorded any 1.30 voiceovers. The original female voiceover artist did record some, though.


OK, thanks for that.

Would be a whole lot better if ITV could begin all their news bulletins on time: the 18:30 news starts a few seconds after that time, but it's not a big deal. News at Ten more or less starts at 22:00 on a regular evening, although more often than not it's the ident well into 22:00 and the first headline at 22:01. The BBC manage to start their news on time so why shouldn't ITV? I'm not bothered about ITV's other programming starting at 19:32 or 21:01 or whatever but there should be no excuse for news programmes. (Yes, I know the old NaT never started on time!)


ITV are a commercial organisation, thats why it never starts on time. If they can squeeze another advert in at 10pm then they're obviously going to do it. They can lose out on millions each year if they don't. I doubt 99% of viewers care whether it starts at 10.01pm or not anyway, again thats just on a pure pedantic level. I also don't think the news should have any authority over other TV shows either (the comment about there being no excuse for a new programme).
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NI
Nicky
Would be a whole lot better if ITV could begin all their news bulletins on time: the 18:30 news starts a few seconds after that time, but it's not a big deal. News at Ten more or less starts at 22:00 on a regular evening, although more often than not it's the ident well into 22:00 and the first headline at 22:01. The BBC manage to start their news on time so why shouldn't ITV? I'm not bothered about ITV's other programming starting at 19:32 or 21:01 or whatever but there should be no excuse for news programmes. (Yes, I know the old NaT never started on time!)


ITV are a commercial organisation, thats why it never starts on time. If they can squeeze another advert in at 10pm then they're obviously going to do it. They can lose out on millions each year if they don't. I doubt 99% of viewers care whether it starts at 10.01pm or not anyway, again thats just on a pure pedantic level. I also don't think the news should have any authority over other TV shows either (the comment about there being no excuse for a new programme).


I know that ITV is a commercial organisation and I know that adverts dominate. It doesn't bother me one bit if Coronation Street starts at 7:33, Emmerdale at 7:01 or Harry Hill's TV Burp at 7:28. There should be stricter rules for public service programming like news bulletins, that's my view. There's nothing stopping them squeezing in more adverts elsewhere. It may not make business sense from ITV's point of view and yes it may be pedantic but it's my own opinion. They managed to begin NaT within the minute starting 22:00 on several occasions during 2008 and 2009 - they still do it from time to time, just not enough.

It matters now more than it ever did because the BBC have a competing news bulletin which starts at precisely 22:00 every night. ITV could afford to start NaT at 22:04 etc etc in the old days because the BBC was firmly at nine. In fact the late starting times proved to be a considerable contributory factor in helping the BBC to inherit the news-hungry audience at 22:00 in the early part of the 2000s.

Maybe I'm going a bit OTT by bringing up the whole BBC vs. ITV / start times argument again, but surely if Joe Public looking for a 30 minute round-up of the day's news sees the BBC on at 22:00 and ITV lagging behind by a few minutes, he'll choose the BBC rather than stick around waiting for ITV to start?
BR
Brekkie
The start time doesn't matter at all - it's the lead in which is important, and at the moment ITV is getting thrashed at 10pm not because it occassionally starts a couple of minutes late (though I think that's over exaggerated by some here - whenever I've tuned in it's pretty much began on the dot), but because ITV1 isn't pulling in a sufficient audience in the 9pm slot.

Frankly, if you're biggest complaint about ITV News is they sometimes start a minute or two late, they must be doing something right.
TV
TV Geek
Most people generally have their favourite news brand, usually BBC, ITV or Sky. Outside of places like this you won't find many people who frequently switch between different brands. The fact that ITV News at Ten starts a minute after BBC News at Ten won't deter those who want to watch the ITV version. The only time viewers seem to go from one to the other is when one isn't on air at all at 10pm (there is virtually no difference in the ratings when ITV starts at 10.10pm due to football or vice versa) and during Britain's Got Talent week when ITV topped 6m viewers each day. Although a lot of that was probably due to the amount of people watching BGT and some of the stories they were running (BGT related).

There are obviously a few hundred thousand or so that will watch more than one news brand, but in the grand scheme of things, to BBC and ITV its quite insignificant.

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