The Newsroom

ITV News

Brand realignment onwards (October 2009)

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CA
cat
Macalolo posted:
Starting to grow on me as I watch the clips I feel that a bad thing is ITV killing oof News at Tens individualality.


In the same way that you killed off punctuation in that post?
CA
cat
WW Update posted:
Gavin Scott posted:
The American term is "anchor".


While ITN has indeed used the term "newscaster" for many years, both "newscaster"* and "anchor" are originally American terms. The concept of a journalist anchoring the news, instead of an announcer just reading it, came from the US.

* In fact, the term "newscast" is still far more common in the US than in the UK, where "news bulletin" or "news programme" is preferred.


BTW, I'd like to take this moment to thank everyone for the clips and caps of ITV News' new look! This is especially appreciated by those of us outside the UK.


Does any of this actually matter when the person in the chair is Mark Austin? That's the bigger question here.
MA
Macalolo
cat posted:
Macalolo posted:
Starting to grow on me as I watch the clips. I feel that a bad thing is ITV killing of News at Ten's individualality.


In the same way that you killed off punctuation in that post?


Are we discussing TV here or spelling. How offensive is that im dislexic
CA
cat
Macalolo posted:
cat posted:
Macalolo posted:
Starting to grow on me as I watch the clips. I feel that a bad thing is ITV killing of News at Ten's individualality.


In the same way that you killed off punctuation in that post?


Are we discussing TV here or spelling. How offensive is that im dislexic


Actually I was talking about punctuation, but happy to move to spelling.

No offense intended. Seriously, though, having dyslexia with a username like that must be a nightmare.
TR
TROGGLES
A case of style over substance. Best description I could think of is a surreal Salvador Dali-esque car park.

Perhaps if Alastair Stewart was dressed as a traffic warden I could relate to it.
PM
Previous member
I like the headline bed music.
PM
Previous member
in my opinion, this is much better then the graphics,
*
PA
pad
Look at the video on here:

http://www.brucedunlop.com/index.html?sectionID=london&pageID=2009_ITVNews

Different music!
NE
newsatten
I think I'll wait till 10 till making me mind up, but i'm not too keen from what i've seen so far - but one thing that is terrible is the name straps!! ( A video posted on here the other day , showing how the name staps could animate was 10 x better)

Also has itv news now got a tv forum account?? Very Happy
itv_news posted:
As part of ITV News' "brand realignment" we've created a social media strategy that includes a facebook page and numerous twitter accounts. Become a fan of itv news to get the latest information, news updates and pictures as well as being able to see behind the scenes footage and presenter profiles.
http://www.facebook.com/search/?q=coronation+street&init=quick#/itvnews

ITV News has it's own twitter account and our senior correspondents and editors including Economics Editor Daisy McAndrew, Crime Correspondent Keir Simmons and International Editor Bill Neely are now twittering away so become a follower to get the news as it happens as well as behind the camera gossip!
Last edited by newsatten on 2 November 2009 5:10pm
IT
itsrobert Founding member
BBCNicky posted:
(Question - why did the continuity announcer and voiceover both refer to the 1.30 news as simply "The ITV News"? I thought it was the "The ITV News at 1.30".)


It was decided to call the lunchtime programme just "ITV News" because it actually starts at 13:28 rather than bang on 13:30. The weekend bulletins will also be branded like this.
BP
bpmikey
rajanchavda posted:
Out of the thread:
How do I create a signature?

this is my screen on my profile editing page:
*


Email asa, that was the same with mine until he sorted it.
BP
bpmikey
pad posted:


OMG that music is absolutely stunning!!! That is the nicest TV music I have heard in a long time and it stil retains more of the traditional ITV news theme! My only hope is that ITV revert to this music.

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