TO
not really when you consider they would have to spend money on commissioning a load of new formats for 10pm (including the 90minute drama they abandoned this year). I've always thought having News at Ten there is actually more cost effective, and weren't there political reasons for bringing it back as well?
How about broadcasting whatever is billed for 10.35pm at 10pm, with the news at 11pm?
Luke posted:
noggin posted:
Won't delivering another 0.5-1 million viewers at 10pm be of benefit? If the ratings carry on as they are ITV will have lost viewers at 10pm not gained them by re-introducing News at Ten? Shunting the late news back to 2230 would allow ITV to schedule something that performs better against the Ten O'Clock News on BBC One?
not really when you consider they would have to spend money on commissioning a load of new formats for 10pm (including the 90minute drama they abandoned this year). I've always thought having News at Ten there is actually more cost effective, and weren't there political reasons for bringing it back as well?
How about broadcasting whatever is billed for 10.35pm at 10pm, with the news at 11pm?