I agree the Lunchtime News is in a stupid slot at 1.30pm - but it's 12.30pm, not 1pm it needs to move back to. As I've said many times, that was a far bigger mistake than anything to do with News at Ten.
Why? what damage has it done to ITV's daytime schedule exactly?
Nothing, but as well as this Brekkie does want News at 11pm and CITV completely restored in daytime, without suggesting 260 feasible budgeted 10pm commissions for Monday to Friday or any reason why CITV should be reinstated from a commercial point of view when what has replaced it outperforms it greatly.
Of course, bringing back News at Ten because it will do better than anything has done at 10pm in the last four years is a huge mistake. And of course, moving the Lunchtime News to 1.30pm so Loose Women can outperform it at 12.30pm was the biggest mistake in the history of British broadcasting.
Commissioning Loose Women in the first place was the biggest mistake in broadcasting history!
Pad's turning to Daily Star levels of mis-interpretation. Yes, I think CITV should fill up an hour of daytime because ratings aren't everything and it's sometimes decisions should be taken which are about strengthening their overall offering.
As for 11pm news, though personally I'd prefer it at this time I don't think ITV is in any such position to move it back to 11pm, and at this time the reasoning behind resurrecting News at Ten is pretty sound, even if it is taking eyes of what's happening with the weekend bulletins and regional news.
I do think though a few years down the lines again, perhaps once Grade has moved on, News at Ten will find itself under threat again, and at that point 11pm will probably be the logical place to move the news too.
In many ways it depends how the schedule as a whole works out - ironically if ITV1 become pretty solid in the 8-10pm slot, they'll be pressure to expand primetime through to 11pm, especially if ITV are commissioning more US series.
And then we're back to square one...
... but at the moment the shows following News at Ten show they're nowhere near in a position to make such a move.
I think CITV should fill up an hour of daytime because ratings aren't everything and it's sometimes decisions should be taken which are about strengthening their overall offering.
Why? ITV have an entire channel broadcasting CITV programmes. There isn't a need to duplicate this genre on the main entertainment channel for the sake of the 10% of homes which don't have access to digital TV (and probably don't include children).
We are not in the target audience of CITV so I don't see why it affects so many people on forums similar to this one. The kids are happy with CBBC and the many digital channels out there for them to watch. Whether CITV is on ITV1 or on CITV Channel, as long as the kids are happy with watching their programs then I don't see the problem. To be honest, I don't think they'll be too fussed whether they are watching CITV on ITV1 or not.
The way I think of CITV in daytime is like this. Imagine you own a business. You have found something which is respected to some extent, but it is damaging profits and there are plenty of alternatives offered by your company and other companies as well. You get rid of the particular problem and replace it with something which generates more income to put back into the business. Would you really go back to how it was before?
ITV is a business. They do not aim to please individuals. They aim to please audiences as a whole. The audience for CITV on ITV1 isn't there anymore, and with recent bans on junk food there is next to no income coming in. The audience for its daytime replacement IS there, and if it is there then they might as well make the most of it and please that particular audience whilst getting money at the same time. ITV may be stupid, but they won't be stupid to go back to something with lower ratings and less money to put back into other commissions.
ITV are in a lose lose situation. If they bring back CITV, they are automatically cutting their profits and have less money to put back into programming. This means other programs will suffer through quality and ITV would get moaned about. But if they don't bring back CITV then ITV continue to get moaned about so they really can't win.
CITV has gone from ITV and won't be returning. Its time to get over it and move on.
I think CITV should fill up an hour of daytime because ratings aren't everything and it's sometimes decisions should be taken which are about strengthening their overall offering.
Why? ITV have an entire channel broadcasting CITV programmes. There isn't a need to duplicate this genre on the main entertainment channel for the sake of the 10% of homes which don't have access to digital TV (and probably don't include children).
So BBC1 shouldn't carry the news either?
If CITV were commissioning new shows and making an effort with it's afternoon schedule maybe it be less of an issue - but I still think it's important for all genres to have a showcase slot on the flagship channel.
And personally I believe it's far easier for ITV1 to meet the commitments by scheduling it an hour each weekday and forgetting about it than the current weekend scheduling which is all over the place.
Overall though as with regional news, I see no reason why Digital Switchover should be used as an excuse to ditch their public service responsibilities.
Fair enough ITV could continue with childrens programming on a seperate challenge, but in that case it needs to have some PSB remit so they can't just fill it with imports and repeats.
Anyhow, way off topic but hey, at least I spared you the pleas to resurrect the ITV News Channel...
I think CITV should fill up an hour of daytime because ratings aren't everything and it's sometimes decisions should be taken which are about strengthening their overall offering.
Why? ITV have an entire channel broadcasting CITV programmes. There isn't a need to duplicate this genre on the main entertainment channel for the sake of the 10% of homes which don't have access to digital TV (and probably don't include children).
If CITV were commissioning new shows and making an effort with it's afternoon schedule maybe it be less of an issue - but I still think it's important for all genres to have a showcase slot on the flagship channel.
Its not that they aren't making an effort, they can't get the advertisers. The audience isn't what it used to be so there is no point in pulling out all the stops on a show on the scale of Fun House or MOM if they aren't going to get that money back.
Its not that they aren't making an effort, they can't get the advertisers. The audience isn't what it used to be so there is no point in pulling out all the stops on a show on the scale of Fun House or MOM if they aren't going to get that money back.
Or on the other hand - you could argue that ITV should be more properly regulated by Ofcom and in return for the free (or low cost) access to prime spectrum (i.e. the frequencies it broadcasts analogue and digital TV on) it should have some responsibility to provide public service content which won't always generate the maximum revenue - i.e. kids shows not supported by now-illegal junk-food advertising. (A morally dubious concept in the first place)
In some countries kids shows are not allowed to have any advertising within them or either side of them...
Joyce Ohajah just appeared on the ITV News Summary, and will be back for the Morning News. Wonder where she's been?
Is this the first time she has presented since the middle of 2006. I know she wasn't around much after the News Channel ended, doing the odd mornings a week and dissappearing altogether!
And she did various dissappearing acts when the News Channel was with us.
Is she freelance now or did she reapply for the vacancy that was on the jobs board a few weeks ago?
