PA
Move it to 10pm, have it go all out war with the BBC's offering.
onetrickpony posted:
From MG at the festival
"The ITV chief also responded to reports that ITV executive chairman Michael Grade wants to move the 10.30pm ITV1 news.
Mr Shaps admitted that 10.30pm "seems an imperfect place", but said it is "incredibly difficult" to see where else in the schedule to put the late evening bulletin.
He confirmed that changes are being made to the style of the bulletin, as revealed by MediaGuardian.co.uk, saying: "We've pushed some of the gimmickry too far."
"The ITV chief also responded to reports that ITV executive chairman Michael Grade wants to move the 10.30pm ITV1 news.
Mr Shaps admitted that 10.30pm "seems an imperfect place", but said it is "incredibly difficult" to see where else in the schedule to put the late evening bulletin.
He confirmed that changes are being made to the style of the bulletin, as revealed by MediaGuardian.co.uk, saying: "We've pushed some of the gimmickry too far."
Move it to 10pm, have it go all out war with the BBC's offering.