SE
I expect it's about audience retention (isn't it always). This Morning gets quite healthy viewing figures, so figure they'll get some inheritance from that for Loose Women.
They can use ITV News as a 'loss leader' against Neighbours, in the knowledge they have no chance of winning that slot anyway.
If it sticks to a straight news agenda it should be a much improved bulletin, the hour long edition was awful, features like Life Matters and the Pulse were not needed.
Square Eyes
Founding member
Brekkie Boy posted:
So it's making way for the Price is bloody right initially then!
No reason why it couldn't air at 12.30pm, with Loose Women following at 1pm as it used too!
No reason why it couldn't air at 12.30pm, with Loose Women following at 1pm as it used too!
I expect it's about audience retention (isn't it always). This Morning gets quite healthy viewing figures, so figure they'll get some inheritance from that for Loose Women.
They can use ITV News as a 'loss leader' against Neighbours, in the knowledge they have no chance of winning that slot anyway.
If it sticks to a straight news agenda it should be a much improved bulletin, the hour long edition was awful, features like Life Matters and the Pulse were not needed.
JE
Wouldnt be surprised, but doesnt offcom have to give them permission to drop regional news bulletins. If they cut the lunchtime bulletin from 14 minutes to say about 7 then they will be losing over half an hours worth of regional news every week.
Jez
Founding member
Norma posted:
MMm, maybe ITV will use the excuse that it will enable them to put their resources into their flagship 6pm regional bulletin. You know, the excuse they used to increase the number of pan-regional bulletins in daytime and at the weekend.
Wouldnt be surprised, but doesnt offcom have to give them permission to drop regional news bulletins. If they cut the lunchtime bulletin from 14 minutes to say about 7 then they will be losing over half an hours worth of regional news every week.