I'm sure the minute long one has already aired a few times during local newscasts. They probably have a 30" cut of it as well.
This was likely designed for Facebook and for their webstream in lieu of commercials.
I'd also imagine that it could have aired in primetime as well instead of network promotions. The networks have promoswaps with stations where instead of airing a spot for an upcoming show during primetime the station can air a spot of their own in exchange network promotions would air during local programming.
: They also likely spent way too much money producing this ad for it to only air a few times. If I had to guess this would have been a multi day shoot given all the different locations. The chase helicopter alone probably cost a few thousand dollars a day plus how ever much the camera car cost.
Reportedly in the late 90s early 2000s WCBS spent about a $1 million for a boxing themed weather promo that had a large cast of extras.
I wonder if they made a Telemundo version of this.
Last edited by Rkolsen on 10 March 2017 3:57am