A brilliant article that really makes me miss the Granada of the 80s and 90s. I don't think it's worth comparing it with the ITV of today - they are both totally different things - but it does make you wonder why such a level of regional-ism was viable then but isn't now.
A former member
Because back then itv was the only game in town then. Now we have loads of commercial tv channels.
Although to be fair ITV now is effectively Granada.
As for the argument regional TV died because 100s of extra channels compete for the revenue - 90% of those don't get the ratings any individual region would, so I'd still say if there was a will that more regional content would be viable. The reason it's died on ITV is because profits go straight to shareholders rather than into programming.