Good Evening Britain?

Kate Garraway has spoken about her belief that an evening version of GMB would be popular:

https://www.mirror.co.uk/tv/tv-news/square-eyes-tv-star-kate-12251397

I think ITV may use this idea to reduce its PSB commitments a bit more.

Will never happen because of the popularity of Tipping Point and The Chase.

Put them at prime time.

Two hours of news followed by an hour of news in the afternoon/evening on the most populist ex-terrestrial TV channel in the country… hmm… call me crazy but I just don’t think that would work.

Good Morning Britain’s format is based around the fact people only watch breakfast TV for short segments, 10-15 minutes. That would have to be radically changed for an evening programme.

But then you won't have Corrie and Emmerdale. I don't think would take this idea on board.

Funny that.

The format would have to be altered I agree. The 6-7 slot could be taken up with something else



Bookend the soaps with quizzes:

EXAMPLE
4.00 GEB Inc Local and National news
6.00 Quiz
7.00 Emmerdale
7.30 Coronation Street
8.00 Quiz
9.00 Drama
10.00 News

I don’t think Kate Garraway is involved in planning ITV’s future strategy

It's almost as if she is suggesting ideas to get Piers Morgan off Good Morning Britain.

Kate should stick to playing The Carpenters and other old music on Smooth Radio.

Seems similar to shc


That seems similar to Australian, Canadian and American schedules to a certain degree. Early News starting at 4pm. (typically the earlier newscasts are a bit lighter and fluffier, and features stories and topics that appeal to women. The hours preceding the main Primetime schedules( featured first run comedies, dramas, etc) mainly consist of entertainment news programmess or daytime game shows. The big budget, huge set, gameshows would are still scheduled in primetime. Then the evening is capped by a newscast of some description. Be it local or national.

Ofcom are never going to let ITV move news out of the 6pm hour. They'll also insist on 'heavyweight content' too.