When Chrysalis took it over they moved to MW and put the more popular talk format on FM. The MW version sort of languished there and didn't get much attention, but seems to hold its own in the ratings now, though I wonder how many Rajar respondents get it confused with the main LBC station.
Considering until Sunday evening that for 12 hours a day, the station simulcasts LBC, it wouldn't be surprising. However the Rajar justifies trying the rolling news format on a national platform.
There's no confirmation that the station will be live overnight, but I suspect if it does, it'll be the first time since Reuters operated the station as 'London News 97.3'
Like the LBC FM station, this station has had numerous rebrands.
London News 97.3
News Direct 97.3 (The format was based on WINS New York)
ITN News Direct
News Direct (after Chrysalis acquired the station from London News Radio)
LBC News 1152 (Frequency swap in 2003)
LBC London News
I couldn't find any airchecks from LBC News 1152 during the noughties or the current LBC London News on YouTube.
Last edited by London Lite on 21 October 2019 8:34pm