I think the station has already proved it's worth, and I think they've got a format which works. However, there are a couple of small things I would change.
Firstly, bring in more regular presenters. They don't need to be big names, but I quite like how I know I can tune in at breakfast and get Lisa Aziz, and tune in during the afternoon and get Jim Diamond. However, on Thursday and Friday evenings, you have no idea who you'll get. And at the weekends, it's a complete guess. It might just be me, but I'd like to know if I'll be getting John Stratford, Josh Coupe, or Philip Chryssikos. Overnight, it makes sense to leave it without a named presenter, because of the mix of live headlines and pre-recorded segments. However, when fully live, I don't see why they can't give the other presenters regular slots.
Secondly, they really should advertise the station a bit more. I reckon an ad campaign would do the station some good and give a further boost to audience figures.
Finally, they should make it available on TV. I can understand why it might be a challenge to put it on Freeview. However, surely it'd be possible to put it on Sky, Freesat & Virgin Media. I get that it's available for most people on D1, but I can't get D1 stations where I live, which means that I can only hear it through my rubbish phone speaker.
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