The annoucement is entirly co-incidental to the BBC announcing a new station editor/controller for Radio Five Live a couple of weeks ago. Global puts a new national competitor on her lawn from the word go.
Personally, I'd like Global Radio to try and increase the advertising inventory on the national DAB LBC before rebooting LBC News 1152 for a national audience.
It does nothing for the station or the audience to hear the same 30" spots in consecutive ad breaks over the hour. Repetitive ads for scam bank account investment chasers, teef inplant surgery, and bottles of wine valuers.
I can't be the only one who wants to ring up that particular advertiser, and when they ask what wine I want valued, say "Blue Nun brought from Tesco Express, Boxing Day 2017"
Readers are warned that this post contains some flash photography
Gusan and msim gave kudos