GB News Launches on Social Media

GB News had just launched its social media presence.

They are using the same logo as in the press releases. But they have added some Sky News esque additions on their header image.



No website as of yet however.

There is obviously some political talk from both sides of the conversation in the twitter comments, but these are best left on twitter.

pic.twitter.com/xX50sMvVMs

— GB News (@GBNEWS) February 9, 2021

They seem to be bigging up their newsroom possibly suggests we might see a bbc news studio E type studio. If it really is the most advanced newsroom in Britain I can’t imagine they’ll want to hide it away.

I think you might've missed the "entirely cloud-based newsroom" bit...

I know we've already seen the logo before, but I'm just gonna say that it looks awful.

EDIT: And it's good to know that the logo God AxG agrees.

Ah yes I did miss that paragraph. Oops.

Always reminds me of the kind of logo you'd have had on some shoddy lower thirds for a made-up news channel on a TV drama about 10 years ago, before the channels realised it made more sense to just use their own news departments.

The logo is interesting in that it uses both Blue and Red (Conservative/Labour) on a White background (obviously Blue/Red/White being the colours of the British flag). That’s about it though, looks awful static. Will tune in at some point and see what it looks like in action though...

I'm thinking the colours used are from the Union Jack rather than any political party.

Is it that interesting? Sky News used those colours before their relaunch in 2005.

I'm guessing it's going to be referred to as GBN on air rather than GB News, based on the logo? GBN is a much better brand in my opinion, even if the logo does look very cheap.

New start ups do tend to have different names and logos prior to launching, it's only when the branding peeps do their stuff that they end up with something permanant. I imagine it won't be that far removed, just more usable.

I'm still not sold on the name, it's like one of the TV station names made up for a Bridget Jones film.

Difficult to name a national news channel though, anything 'British' is probably too near the BBC, 'UK News' is too close to Murdoch's lot. And there's potentially upcoming issues with calling anything 'UK', not good to launch a news channel where it's first big news story culminates in the obsolescence of its name

There's talk elsewhere here about the use of the word Ulster, but of course 'GB' excludes Northern Ireland. Complicated stuff but I suppose at least unlike some other countries there are lots of terms to choose from even if they're not all ideal

So far the GBN(ews) logo and name feel reminiscent of a bad fake news channel made for a TV movie.

Interesting they are going for a cloud-based newsroom - the reality of that is that you are just using someone else's servers off-site (probably something running on AWS) rather than needing to have your own servers on-site. Ross's Inception NRCS has been available in a cloud-based version for a while.

I suspect they are using it for more than just running-order creation and scripting, and will be ingesting video into it for transcription and analysis (key frame detection, object recognition etc.)