They are courting a particular audience, those who constantly complain about the BBC, or the "Mainstream Media"
The Alex Belfields and talkRADIO hosts of this world you mean? talkRADIO and Alex are the cheerleaders for anti BBC nonsense they spew out.
talkRADIO has a habit of throwing this bit of red meat to their trickle of fans every day, uploaded on YouTube, and just look at the comment sections of the endless "BBC must be defunded now" crap, not focusing on the fact the BBC has a Royal Charter in place until 31st December 2027, talkRADIO hosts always ignore that glaring fact.
Alex Belfield of course seethes with hatred for the BBC, and constantly moans about how they are finished. Well he has been saying that for years now, and the BBC is still here. He just loves to pick at them, he must have a lot of anger issues, and severe issues with the BBC who sacked him a few years back, an event he has never forgiven them for.
It would not surprise me one bit to find GB News hiring Alex Belfield, either as a contributor or possibly a host, along with a handful of talkRADIO hosts.