Fox News General Discussion

LL

London Lite Founding member 5 April 2017 12:10am

Question is will Murdoch tolerate losing ad revenue or Bill O'Reilly? Is he that toxic while he has his core conservative/Trump supporters still watching him?

CH

Charles 5 April 2017 12:26am

Fox still hasn't lost a dime from any of this — all the advertisers have merely reallocated their spots to other shows, according to this statement in CNN Money:

Quote:

Paul Rittenberg, the executive vice president of advertising sales at Fox News, addressed the exodus in a statement on Tuesday.
"We value our partners and are working with them to address their current concerns about the O'Reilly Factor," Rittenberg said. "At this time, the ad buys of those clients have been re-expressed into other FNC programs."
The statement indicates that the companies' decisions to withdraw ads from the program have not yet hurt Fox's bottom line -- but the loss of advertisers is at the very least a public relations problem for the network and its most valuable asset.

http://money.cnn.com/2017/04/03/media/mercedes-ads-bill-oreilly/

IN

Independent 5 April 2017 2:53am

Charles posted:

Fox still hasn't lost a dime from any of this — all the advertisers have merely reallocated their spots to other shows, according to this statement in CNN Money:

Quote:

Paul Rittenberg, the executive vice president of advertising sales at Fox News, addressed the exodus in a statement on Tuesday.
"We value our partners and are working with them to address their current concerns about the O'Reilly Factor," Rittenberg said. "At this time, the ad buys of those clients have been re-expressed into other FNC programs."
The statement indicates that the companies' decisions to withdraw ads from the program have not yet hurt Fox's bottom line -- but the loss of advertisers is at the very least a public relations problem for the network and its most valuable asset.

http://money.cnn.com/2017/04/03/media/mercedes-ads-bill-oreilly/

O'Reilly as a less valuable asset for 21st Century Fox or whatever the parent company is called again could still be a good thing even if Fox doesn't lose revenue. Maybe there's a performance clause or something that might get him kicked out. I'm not a lawyer but one could hope for that to happen.

Last edited by Independent on 5 April 2017 2:59am

RK

Rkolsen 5 April 2017 4:02am

Charles posted:

Fox still hasn't lost a dime from any of this — all the advertisers have merely reallocated their spots to other shows, according to this statement in CNN Money:

Quote:

Paul Rittenberg, the executive vice president of advertising sales at Fox News, addressed the exodus in a statement on Tuesday.
"We value our partners and are working with them to address their current concerns about the O'Reilly Factor," Rittenberg said. "At this time, the ad buys of those clients have been re-expressed into other FNC programs."
The statement indicates that the companies' decisions to withdraw ads from the program have not yet hurt Fox's bottom line -- but the loss of advertisers is at the very least a public relations problem for the network and its most valuable asset.

http://money.cnn.com/2017/04/03/media/mercedes-ads-bill-oreilly/

You know I wonder if the EVP is just stating that the ad clients moved their buys to other programs to save face. I can see advertisers immediately pulling ads from O'Reilly but given all the claims against Fox I could see them pulling the rest. Surely there's a morals clause involved in the contracts. Now the multi million dollar question is whether they renew their ad buys when the contracts up.

ST

stuartfanning 5 April 2017 8:05am

Articles listing advertisers pulling ads from O'Reilly show. Impressive.

http://www.nbcnews.com/business/business-news/advertisers-start-flee-bill-o-reilly-s-show-after-more-n742461

http://money.cnn.com/2017/04/04/media/list-oreilly-factor-advertisers-responses/index.html?mc_cid=450ffef12b&mc_eid=95bfdf7708

Last edited by stuartfanning on 5 April 2017 8:17am

ST

stuartfanning 8 April 2017 12:24pm

It's still getting worse for Bill O'Reilly. That's the bottom line. The ad boycott is spreading, as evidenced on Friday, when there were only ten national ads during the program, all of them for obscure brands. Catheters, etcetera. A normal hour would have upwards of 30 national ads, some from blue chip sponsors.

Source: CNN Reliable Sources blog

Here is a list of all the current companies that have said they will be pulling their commercials from The O’Reilly Factor.

• Advil
• Ainsworth Pet Nutrition
• Allergan
• Allstar Products Group
• Allstate
• Amica Insurance
• Ancestry
• BambooHR
• Bayer
• BeenVerified
• BMW of North America
• Carfax
• Coldwell Banker
• Constant Contact
• Consumer Cellular
• Credit Karma
• Eli Lilly and Company
• Esurance
• Freshpet
• Geico
• GlaxoSmithKline
• GoodRx
• H&R Block
• Hulu
• Hyundai
• Infiniti
• Invisalign
• Jaguar
• Jenny Craig
• Land Rover
• Laser Spine Institute
• LegalZoom
• Lexus
• Mahindra
• Mattress Firm
• Mercedes-Benz
• MileIQ
• Mitsubishi
• MyPillow
• Next Day Blinds
• Old Dominion Freight Line
• Orkin
• Pacific Life
• Peloton
• Pfizer
• POM Wonderful
• Progressive Insurance
• Propane Council
• Reddi Wip
• Ring
• Sanofi
• Scottevest
• Society for Human Resource Management
• Southern New Hampshire University
• Stanley Steemer
• Subaru
• T. Rowe Price
• Touchnote
• TrueCar
• UNTUCKit
• Verizon
• Voya
• Visionworks
• Wayfair
• Weather Tech
• The Wonderful Company

Last edited by stuartfanning on 8 April 2017 12:42pm

BR

Brekkie 8 April 2017 3:04pm

The thing is I doubt it's even a moral decision (too little, too late if it was). Brands just know they can get more publicity from pulling their ads than by keeping them.

Different issue but similar thing where Pepsi have got more publicity than they could dream of by having such an awful ad this week.

SL

Shaun Linden 8 April 2017 6:10pm

The outcry is ridiculous considering everything Fox News has done over the past 20 years. It seems we've found a red line for advertisers then.

ST

stuartfanning 9 April 2017 10:28am

Saturday Night Live's take on O'Reilly.

https://streamable.com/j10ys

LL

London Lite Founding member 9 April 2017 12:07pm

Now on YouTube.

HC

Hatton Cross 9 April 2017 12:22pm

I do like the effort Broadway Video/NBC Studios take in making these parody sketches look good on screen.
They really spend time on making the lower thirds right, with the colour grading behind the captions - and putting the captions in the right font for that channel.

Something, that when comedy shows over here do, they get it so wrong - the excuse? It might confuse viewers.
If it does - that is the viewers problem. Accuracy over bafflement. Every time.

Last edited by Hatton Cross on 9 April 2017 4:53pm

CR

Critique 9 April 2017 2:40pm

Hatton Cross posted:

I do like the effort Hollywood Video/NBC Studios take in making these parody sketches look good on screen.
They really spend time on making the lower thirds right, with the colour grading behind the captions - and putting the captions in the right font for that channel.

Something, that when comedy shows over here do, they get it so wrong - the excuse? It might confuse viewers.
If it does - that is the viewers problem. Accuracy over bafflement. Every time.

I thought ITV had gotten over this recently as ITV News graphics were seen in the like of Saturday Night Takeaway and the first series of Broadchurch, and they were definitely the actual graphics, animated properly with the right fonts and everything. Then, last Monday's episode of Broadchurch aired, which featured a dodgy recreation of the graphics - I think the region Broadchurch is in also changed, from West Country to Meridian?!

(March 2017)