I dont think they would ever drop the FOX moniker. It just has too much cachet in the US. Beginning with 20th Century Fox being founded in 1935! (Now 21st Century Fox). So the Fox name isnt going anywhere. I suspect you might see a gentle softening. But I dont think FNC is going anywhere.
No, there's no chance of the Sky name replacing Fox, not only isn't it known there but it's not a great brand for what is primarily cable channel!
Though it does depend on what happens with the current goings on. If, as I have heard suggested, it is bigger than phone hacking and the Fox name is potentially damaged then it would be the news channel that get a new name to protect the rest of the network. I don't think that will happen though.
I wouldn't be so sure that it's 'not going anywhere'. In the long term if it stays as it is now, it is doomed. But then that is true of a lot of traditional media, if it doesnt change it will get overtaken by the times
Last edited by Inspector Sands on 30 August 2016 9:42pm