LL
London Lite
Founding member
The contrast between Matt and Emma is staggering. Matt can clearly move from being authoritative to lightening up enough for the fluffier stories on the running order.
Now compare Emma just now. No natural flow on the two-way with Catherine. The same monotone delivery for every piece. What GMTV showed is that Emma finds it hard to deliver in a relaxed style for formats such as GMTV and 5 which have similar target audiences, even when she did lighten up, compared to the likes of Penny Smith, Kate Garraway or even Fiona Phillips, it didn't come over as natural.
Now compare Emma just now. No natural flow on the two-way with Catherine. The same monotone delivery for every piece. What GMTV showed is that Emma finds it hard to deliver in a relaxed style for formats such as GMTV and 5 which have similar target audiences, even when she did lighten up, compared to the likes of Penny Smith, Kate Garraway or even Fiona Phillips, it didn't come over as natural.


