five news

You can watch the new advert for the re-launch before it hits the TV here...

Five News Natasha advert

"...so let's cut the convention and start the conversation".

*Vomits*

Certainly appears that this will be like the 8 o'clock news summary on BBC One in that just generally not suitable for anyone wanting an in depth look at the days news.

"I'm Natasha... and I'm joining Five to bring you news you'll want to watch".


I don't think so mate.

Well, from that video it looks as though they are definately going down the US-inspired route of having the presenter's name in the title of the bulletin.

A most unwelcome US import in my opinion. It might work for "Brucie's Price is Right" but not for a news programme. Where will it end: "Nat's Nightly News" anyone?

Latte with Nat...

The thing that I hate about news shows with names is when the named presenter is not there, they still have the name built into the programme.

Although we might make an exception for any bulletin with Natasha Kaplinsky's name in the title!

Meh, I'll give it a try I guess, but for a show that's supposed to cut the crap (sorry, convention) it seemed an awfully conventional promo.

Y'know, cameras, tv screens, cheesy soundbites.

Eh, and in one of her other video blogs she went on about her script for the advert, and how *she hadn't had chance to look through it*, luv, ya said a couple of line, and most of that was bull pure and simple...

'I'm Natasha...'

worra feckin joke.

Im not going to start slating the actual show until it airs, but what was that promo??

It was just all wrong and made me cringe, Ive never seen such an uninviting promo before. Im quite shocked at it.

When she said "Im Natasha" while slanting her head to the side I nearly wet my pants with laughter. I just dont get it.

I admit that its going to be different from other news shows and five are trying to lead the way once again, but I cant see it being good. But then I could be eating my words when the show airs a week on monday.

I can see it now... a colourful set with Natasha wearing a t-shirt and jeans, snuggled with her feet up at the edge of a sofa. Jolly music panning down to her... she then turns to the camera and says, "Hi there, Im Natasha", while tilting her head to the side and srunching her nose.

I feel sick!

How very cheesy.
I don't like the way shes saying "Hi I'm Natasha" it sounds so false!
Not sure about that logo either.

"News-free News", it's certainly a concept to start a conversation. But perhaps the one at Ofcom about five 's licence isn't the one they were aiming for.

Oh, dear lord, what an abortion.
That promo doesn't even know what it's wanting to convey. The cold and uninviting imagery it opens with dominates the whole promo, drowning out its message, gut-wrenchingly heartwarming as it is. I'm left with the overwhelming fear that if I actually watch this programme, it'll consist entirely of her giggling as she throws petals around the studio. They really couldn't have been more dismissive of the role of all those big, important, scary stories that they reluctantly will need to cover at some point. They seem to be missing the point that the world really is this shít, and no amount of Puppies Licking Your Face (with Natasha Kaplinsky) can change that.