NB
Is it right for BBC News to involve itself in other areas of Television presentation?
I'm talking here about:
a) Cross-promotions on bulletins
b) Appearences on dramas, such as spooks etc.
c) General use of news presenters in entertainment roles
d) The Buckingham Palace joke
For me the answer is no, and for several reasons in my opinion. Firstly, it weakens the brand of BBC News as a serious news broadcaster. If many issues with the news content of BBC News bulletins and programming, but above all the content must be seen to be impartial. Plugs for BBC programmes, regardless of how relevant to the news in question, is unacceptable to me as there is a clear conflict of interest. You have to ask if it were an ITV/Channel 4/other documentary, would it be shown given the same 'news-content' critria they set? of course not unless the subject was a talking point in the media itself (i.e. Diana on Panorama etc). I even question the reviews of Doctor Who on the Newsround website, I feel this is also a bad attempt at cross-promotion to children.
On the point of news in drama, I have no problem with this if it is done purely for the benefit of the show. I have a problem with docu-dramas that seem to occur more and more frequently, but my issue is more with the content of the shows themselves rather than the apperence of news bulletins within them.
News programmes by their very nature require a certain amount of gravitas and authority to present. I'm not saying that news presenters have never done light entertainment, but I am certain that this has increased in recent years and does no service to the image that needs to be put across in a bulletin.
"Anyone who thinks you can't do entertainment as well as news is a dreadful snob" - as Kate Silverton's agent said. Well to be honest I think I must be a snob because I'd take Philip Hayton over her any day to deliever the news. Anyone thinking Big Strong Boys and some rubbish Pyschic show is a good warm up to an intelligent journalist career is misled I'm afraid.
I also believe that news should be that, about the news and not the personalities that tell us it. This is not helped by the non-news that tends to dominate the afternoon and evening bulletins - surveys commisionned by the BBC, special reports by celebrities etc. I honestly cannot take the Six O'clock news seriously with it's line-each, hand waving and appalling presenters. I also do not mind the fact they have a huge (badly built) video wall in their programme but I don't think it justifies people standing up patronising me with simplistic figures flashing up, large videos being played as a presenter introduces a report or weather reports being read on inferior screens.
Finally, to me the Buckingham Palace incident is not a question of being momentarily misled, more the prinicple of it. If I saw this incident live, I would have been rather shocked at the use of the real newsroom coupled with real presenters telling me something serious has happened at a well-known London event. As someone on another site has pointed out, even Christopher Morris used various visual ticks and clues to aid the viewer in a spoof news item - the moustached female reporter, the 'Brasseye' breakbumper after the bulletin, no real news reporters etc. It was also included in a comedy programme and to be expected by the majority of the audience. The incident in question did not do any of this which I believe to be wrong - If a comedian was at the newsdesk it would have been fine for me.
How would have they handled it if an incident actually did occur at the party?
The newsroom and main news presenters should never be used for stunts such as this, regardless of the light-hearted intent as the integrity of the news is comprimised.
Once again, I believe it draws back to the fact that the BBC wants all it's presenters to be seen as personalities and be involved in entertainment.
I'm talking here about:
a) Cross-promotions on bulletins
b) Appearences on dramas, such as spooks etc.
c) General use of news presenters in entertainment roles
d) The Buckingham Palace joke
For me the answer is no, and for several reasons in my opinion. Firstly, it weakens the brand of BBC News as a serious news broadcaster. If many issues with the news content of BBC News bulletins and programming, but above all the content must be seen to be impartial. Plugs for BBC programmes, regardless of how relevant to the news in question, is unacceptable to me as there is a clear conflict of interest. You have to ask if it were an ITV/Channel 4/other documentary, would it be shown given the same 'news-content' critria they set? of course not unless the subject was a talking point in the media itself (i.e. Diana on Panorama etc). I even question the reviews of Doctor Who on the Newsround website, I feel this is also a bad attempt at cross-promotion to children.
On the point of news in drama, I have no problem with this if it is done purely for the benefit of the show. I have a problem with docu-dramas that seem to occur more and more frequently, but my issue is more with the content of the shows themselves rather than the apperence of news bulletins within them.
News programmes by their very nature require a certain amount of gravitas and authority to present. I'm not saying that news presenters have never done light entertainment, but I am certain that this has increased in recent years and does no service to the image that needs to be put across in a bulletin.
"Anyone who thinks you can't do entertainment as well as news is a dreadful snob" - as Kate Silverton's agent said. Well to be honest I think I must be a snob because I'd take Philip Hayton over her any day to deliever the news. Anyone thinking Big Strong Boys and some rubbish Pyschic show is a good warm up to an intelligent journalist career is misled I'm afraid.
I also believe that news should be that, about the news and not the personalities that tell us it. This is not helped by the non-news that tends to dominate the afternoon and evening bulletins - surveys commisionned by the BBC, special reports by celebrities etc. I honestly cannot take the Six O'clock news seriously with it's line-each, hand waving and appalling presenters. I also do not mind the fact they have a huge (badly built) video wall in their programme but I don't think it justifies people standing up patronising me with simplistic figures flashing up, large videos being played as a presenter introduces a report or weather reports being read on inferior screens.
Finally, to me the Buckingham Palace incident is not a question of being momentarily misled, more the prinicple of it. If I saw this incident live, I would have been rather shocked at the use of the real newsroom coupled with real presenters telling me something serious has happened at a well-known London event. As someone on another site has pointed out, even Christopher Morris used various visual ticks and clues to aid the viewer in a spoof news item - the moustached female reporter, the 'Brasseye' breakbumper after the bulletin, no real news reporters etc. It was also included in a comedy programme and to be expected by the majority of the audience. The incident in question did not do any of this which I believe to be wrong - If a comedian was at the newsdesk it would have been fine for me.
How would have they handled it if an incident actually did occur at the party?
The newsroom and main news presenters should never be used for stunts such as this, regardless of the light-hearted intent as the integrity of the news is comprimised.
Once again, I believe it draws back to the fact that the BBC wants all it's presenters to be seen as personalities and be involved in entertainment.