Actually at the dawn of television news was delivered in pretty much the format you see on Euronews with no in-vision anchors.
Yes, that was the BBC's initial approach, but after ITN imported the practice of in-vision newscasters from the U.S. in 1955, the BBC quickly followed suit. (In the U.S., news anchors had been in-vision since the beginning.)
I agree it will probably remain underrated as it isn't a conventional news channel but it would be suicide to go down that route. They've got a business model that works for them at the moment and they'd be foolish to change it.
But is Euronews really successful as a business model? It was set up by the European Commission and is owned by various European public broadcasters, so it has always had a top-down, EU-sponsored whiff about it. Would it exist today as a player in the TV news market without those official backers, who essentially launched it not fill a market niche, but as a counterweight to CNN and a symbol of European multilingualism*?
Don't get me wrong: I think that a truly pan-European news channel is a great idea; I just think that the (officially mandated) format used by Euronews is crippling its potential. Since English is, by a huge margin, the most widely spoken second language in Europe, perhaps they should consider an in-vision service in English and leave the current format for the other languages?
* Which, frankly, Euronews isn't, since it doesn't air in most European languages anyway.
Last edited by WW Update on 28 October 2014 12:01am - 3 times in total