The Newsroom

East Midlands Today off air

Currently showing Midlands Today

This site closed in March 2021 and is now a read-only archive
MA
Meridian AM
Changing the short late night bulletin to "Tonight" seemed unnecessary anyway, considering the programme has always been "Today".
The breakfast bulletins are now merged and called "Midlands Today", lunchtimes and early evenings are called "East Midlands Today" and late night would have been "East Midlands Tonight".
It would have been messy and inconsistent (even though I'm sure the average viewer doesn't notice or care!).
And it's also probably easier for them to stick to "Today" branding for graphics right now, when they may be running short of staff.
SP
Steve in Pudsey
I hadn't realised they used East Midlands Tonight branding for the late. Did that mean redoing the outcue on packages from the 6.30?

I thought it was only the North West who had got into that kind of hassle, calling their 6.30 Tonight so the lunchtime and breakfast needed to be Today.

South Today and Midlands Today are both happy using Today for the late bulletin - I always assumed there was a subtle double meaning, not just literally "what happened in the region today" but implying "reflecting modern life in the region"
AS
AlexS
I hadn't realised they used East Midlands Tonight branding for the late. Did that mean redoing the outcue on packages from the 6.30?

I thought it was only the North West who had got into that kind of hassle, calling their 6.30 Tonight so the lunchtime and breakfast needed to be Today.

South Today and Midlands Today are both happy using Today for the late bulletin - I always assumed there was a subtle double meaning, not just literally "what happened in the region today" but implying "reflecting modern life in the region"

East Midlands Tonight branding was launched a few years ago as part of a bigger relaunch of the late bulletin in terms of branding, presentation and presenters seemingly in search of a younger and more diverse viewership, although it has since returned to a more traditional style and lost it's dedicated presenter. Why anyone thought that a soft relaunch of a singular regional bulletin that inherits essentially it's entire audience from the national bulletin that immediately precedes it and hadn't changed would have any impact on the viewership continues to be unclear.
DE
deejay
Well, a similar precedent was North West Tonight which always did it the other way around, branding daytime and lunchtime bulletins as North West Today and the 1830 / 2230 as Tonight.

The separate branding for EMT may have been temporarily dropped to reduce workload in covid times? I always thought it looked very good to have a separate brand for the late and they did some interesting things with their news belt and stand up presentation elements for it.
JL
JamesLaverty1925
AlexS posted:
I hadn't realised they used East Midlands Tonight branding for the late. Did that mean redoing the outcue on packages from the 6.30?

I thought it was only the North West who had got into that kind of hassle, calling their 6.30 Tonight so the lunchtime and breakfast needed to be Today.

South Today and Midlands Today are both happy using Today for the late bulletin - I always assumed there was a subtle double meaning, not just literally "what happened in the region today" but implying "reflecting modern life in the region"

East Midlands Tonight branding was launched a few years ago as part of a bigger relaunch of the late bulletin in terms of branding, presentation and presenters seemingly in search of a younger and more diverse viewership, although it has since returned to a more traditional style and lost it's dedicated presenter. Why anyone thought that a soft relaunch of a singular regional bulletin that inherits essentially it's entire audience from the national bulletin that immediately precedes it and hadn't changed would have any impact on the viewership continues to be unclear.


It still has a dedicated presenter. It was Navtej Johal at launch, but he's returned to reporting, and following Dominic Heale's departure, appears to be Anne Davies's most regular deputy for the main bulletin. Since 2020, the late bulletin has been presented by Elise Chamberlain, with Emily Anderson deputising, and the Friday edition presented by whoever is on shift over the weekend.

I think the relaunch of the late bulletin was a good idea, but the incoming refresh of all local bulletins just a few months after launch undermimed it a bit. Not the first time that has happened.
TR
trevormon
I think they drive for making the 22.30 bulletin different comes from the central managers of BBC England. All the regions diverted resources away from the lunch bulletin under instruction to make the late bulletin 'distinctive' with the expectation it would contain material that hadn't appeared on the early evening programme, and have live content most nights. In most areas very little has moved on since 6.30 and there isn't anything new to cover, unless there is a developing 'incident' or perhaps an exciting council meeting.

For the national 22.00 programme they CAN be different from the 18.00 because they are also covering world news where things are still happening in other time zones. Also parliament often sits in the evening so there is often a national political story which develops. And with the luxury of 30 minutes to fill it means sport and arts evening events get a look in too.

I think most regions have recognised this but the message hasn't sunk in at senior management level yet.

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