Dull Sky

I've heard that they are re-branding 'Sunrise' as 'The Eammon Holmes Show'. Obviously in a bid to attempt to boost ratings. If they think by changing the name it'll make a difference, I think they'll be very much mistaken.
It's all rather dull and borning don't you think?

Can I ask what your source for this is? Doesn't sound right to me, although it wouldn't be a surprise.

As i said in the Sky News thread, it's interesting that they'll consider ditching one of their oldest brands, along with Live at 5, both of which were there from the '89 launch, in order to boost raitings.

But it does seem to be the way that Sky is going now, what with Kays and Martin's shows.