The difference here is there’s no passing off because Australian News Channel has the written consent of Sky for the use of the Sky News brand.
What we’re talking about here is a hypothetical situation where Sky unilaterally withdraws that consent and Sky News Australia refuses to change its name. And as sure as night follows day a claim by Sky in passing off would surely be followed by a counterclaim by ANC for breach of contract. But it’s all hypothetical anyway and I suspect very unlikely to happen. More likely, if Sky really did want ANC to stop using its brand, Sky would approach ANC with some sort of offer for ANC to change its name in return for some sort of payoff. But it’s all hypothetical. Sky News Australia is over the other side of the world and I’d wager few in Europe who are not particularly interested in the media are aware it even exists, never mind perceive it as doing some sort of damage to Sky’s reputation here. In other words, it’s not bothering Sky and Sky won’t bother it.
Turning back to the OP I’d ask - where would Euronews be in this proposed global news channel? Surely any global news channel would be more likely to be born out of the already international Euronews than the US-centric MSNBC or the widely available but heavily UK focused Sky News. Was not NBC already looking at Euronews as it’s international news channel?
Last edited by rdd on 29 April 2019 11:58pm