BL
SOURCE: broadcastnow.co.uk
01 February 2006 10:59
11am: CNN International has unveiled a major on-air redesign to be introduced on Sunday night.
The network has dropped the so-called 'news ticker' or 'crawl' along the bottom of the screen, a feature of most 24-hour news channels since the 9/11 terrorist attacks on America. It will be replaced by a static "information bar".
A simplified graphics package and colour coding will replace the existing on-screen look, which has been described as "cluttered". All breaking news alerts will now be made in yellow, rather than red.
Rena Golden, senior vice president of CNNI, said the redesign would allow "journalism to take centre stage" and provide better "navigational information" for viewers.
Even the iconic CNN logo is not spared in the overhaul. It will be given a new treatment and moved to the top right hand corner of the screen.
The network's music, title sequences, promotions and full-screen graphics will also be reworked.
The next phase of this project will include new sets in Atlanta, London and Hong Kong.
The new look was overseen by the network's creative director Mark Wright, working with independent consultant Frank Lampen and London-based agencies Brand42 and CC-Lab.
01 February 2006 10:59
11am: CNN International has unveiled a major on-air redesign to be introduced on Sunday night.
The network has dropped the so-called 'news ticker' or 'crawl' along the bottom of the screen, a feature of most 24-hour news channels since the 9/11 terrorist attacks on America. It will be replaced by a static "information bar".
A simplified graphics package and colour coding will replace the existing on-screen look, which has been described as "cluttered". All breaking news alerts will now be made in yellow, rather than red.
Rena Golden, senior vice president of CNNI, said the redesign would allow "journalism to take centre stage" and provide better "navigational information" for viewers.
Even the iconic CNN logo is not spared in the overhaul. It will be given a new treatment and moved to the top right hand corner of the screen.
The network's music, title sequences, promotions and full-screen graphics will also be reworked.
The next phase of this project will include new sets in Atlanta, London and Hong Kong.
The new look was overseen by the network's creative director Mark Wright, working with independent consultant Frank Lampen and London-based agencies Brand42 and CC-Lab.