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Here in the Philippines, we have our own version of those TV News websites (TVNewser, Digital Spy) which is called
Media Newser Philippines
... although it is becoming notorious with opinionated posts on some news organizations in the country.
They have broke a story today that terrestrial network 9TV will be replaced by CNN Philippines , and they are set to rebrand (for the 4th time) the channel in January 2015, to coincide with Pope Francis' visit.
http://www.medianewser.com/2014/10/first-on-mnp-9tv-to-rebrand-as-cnn.html
They have broke a story today that terrestrial network 9TV will be replaced by CNN Philippines , and they are set to rebrand (for the 4th time) the channel in January 2015, to coincide with Pope Francis' visit.
http://www.medianewser.com/2014/10/first-on-mnp-9tv-to-rebrand-as-cnn.html
Quote:
First on MNP: 9TV to rebrand as CNN Philippines
9TV, the low-rated network on free television, is putting some final touches on their upcoming rebranding as CNN Philippines, set for January 2015.
The partnership will see its news division, 9News, forming a solid union with CNN — where they can get instant access with the cable network's programming and original reporting.
They will also reach more viewers beyond the traditional boob tube with their online portal to be linked to CNN's highly-trafficked website. And with CNN being a highly recognizable brand, they can and will definitely lift the ratings and credibility of the beleaguered 9News.
CNNP, in return, will carry CNN's international news coverage and some of their current programming to non-cable Filipino viewers. They will also share their reporting to various CNN bureaus should there be a big coverage happening in the country. Interestingly, the launching coincides with Pope Francis' official visit next year.
The network will host a trade launch this coming week to announce their groundbreaking alliance with the news giant, and what the advertisers, press and TV viewers should expect in their newest venture.
We heard that the 9News bosses are now looking both internally and externally for new hires — possibly this time, capable journalists — to join their anchor lineup.
"CNN Philippines can be a game changer in the industry but they need to bring in experienced journos... journos who have paid their dues and who have earned their stripes in the field," said a veteran journalist who spoke to us on condition of anonymity. "Being pretty in TV helps but you need more than a pretty face to be taken seriously and have that credibility to be truly called a journalist."
Read more on the link ...
9TV, the low-rated network on free television, is putting some final touches on their upcoming rebranding as CNN Philippines, set for January 2015.
The partnership will see its news division, 9News, forming a solid union with CNN — where they can get instant access with the cable network's programming and original reporting.
They will also reach more viewers beyond the traditional boob tube with their online portal to be linked to CNN's highly-trafficked website. And with CNN being a highly recognizable brand, they can and will definitely lift the ratings and credibility of the beleaguered 9News.
CNNP, in return, will carry CNN's international news coverage and some of their current programming to non-cable Filipino viewers. They will also share their reporting to various CNN bureaus should there be a big coverage happening in the country. Interestingly, the launching coincides with Pope Francis' official visit next year.
The network will host a trade launch this coming week to announce their groundbreaking alliance with the news giant, and what the advertisers, press and TV viewers should expect in their newest venture.
We heard that the 9News bosses are now looking both internally and externally for new hires — possibly this time, capable journalists — to join their anchor lineup.
"CNN Philippines can be a game changer in the industry but they need to bring in experienced journos... journos who have paid their dues and who have earned their stripes in the field," said a veteran journalist who spoke to us on condition of anonymity. "Being pretty in TV helps but you need more than a pretty face to be taken seriously and have that credibility to be truly called a journalist."
Read more on the link ...
