CNN redesign hits a snag
Friday February 3, 2006
CNN International's revamp of its on-screen look, including the axing of the news ticker, has been hit by a delay.
The news channel said the project had been delayed until February 10, the end of next week, so the project could be widened to include sport and weekend programming.
However, CNN staff claimed the delay was due to insufficient training and technical problems.
The overhaul, which includes switching the CNN logo from the bottom right to the top left corner of the screen, was meant to go on air on Sunday.
CNN said the need for a delay became apparent during rehearsals and the new look would now launch on next Friday.
The revamp was driven by a desire to make the 24-hour rolling news channel look less cluttered on screen.
CNN's news ticker is to be axed in favour of a one-line sentence or story at the bottom of the screen. Breaking news will be in yellow - "the internationally recognised colour for alert", according to the channel.
However, CNN staff said rehearsals and training for the new look had been stressful. "The computers cannot handle what we want them to do," one insider commented.
The on-screen redesign also includes new music and full-screen graphics and is CNN's biggest in more than five years.
It will be followed in the coming months by new sets for CNN in its centres in London, Atlanta and Hong Kong.
The new look is being overseen by the network's creative director, Mark Wright, along with London-based independent consultant Frank Lampen and various international creative agencies.
CNN International is distributed to more than 186 million households worldwide.