IS
I've just been reading the IOC restrictions, it's a even more complicated than I wrote above*....
Selected Olympic material is given out to non rights-holders, it's the stuff you see with the rings and 'Olympic News Service' written on it - is the news access stuff
Basically, it can only be shown in regular news programmes and then only a limited amount:
no more than 6 minutes in a maximum of 3 programmes a day with no more than 2 minutes per programme and no more than 30 secs of a single event! Things are slightly different for all-news channels.
It can only be used for 48 hours after the event.... but the problem for International broadcasters is that the footage can only be shown after the local rights holder has shown the event, or at a time limit determined by the rights holder. To a channel like CNN or BBC World every rights holder is a local one therefore by the time they wait for them all to show it to their territories, it's old news so they might as well not bother!
Most of the rules are pretty standard for sports events though, not just the Olympics
*it's all coming back to me now, I was across them all during Beijing!
Selected Olympic material is given out to non rights-holders, it's the stuff you see with the rings and 'Olympic News Service' written on it - is the news access stuff
Basically, it can only be shown in regular news programmes and then only a limited amount:
no more than 6 minutes in a maximum of 3 programmes a day with no more than 2 minutes per programme and no more than 30 secs of a single event! Things are slightly different for all-news channels.
It can only be used for 48 hours after the event.... but the problem for International broadcasters is that the footage can only be shown after the local rights holder has shown the event, or at a time limit determined by the rights holder. To a channel like CNN or BBC World every rights holder is a local one therefore by the time they wait for them all to show it to their territories, it's old news so they might as well not bother!
Most of the rules are pretty standard for sports events though, not just the Olympics
*it's all coming back to me now, I was across them all during Beijing!
Last edited by Inspector Sands on 14 February 2010 12:43am - 4 times in total