This article was published on How Do recently
Channel M to relaunch next year
Monday, 08 November 2010
Channel M’s future is finally becoming clearer, as the GMG-owned local TV station gets set to relaunch with a renewed emphasis on original content and news programming next spring.
The channel - seemingly equally loved and loathed, if outside observers were to judge it from How-Do comment boards - has been at the centre of an ongoing soap opera since GMG began a cost-cutting restructuring programme back in April 2009.
This led to the end of its music, news and breakfast programming, before the station was then (very publicly) omitted from GMG’s sale of MEN Media to Trinity Mirror. It was eventually left with just four members of staff, down from a former headcount of in excess of 80.
However, since control moved from MEN Media to GMG Radio, fresh momentum has been growing behind the channel - as the coalition government made clear its support for local TV and GMG itself began talking about a long-term sustainable business model and the “unique and exciting opportunity” the channel provided for the group.
Now new station controller John Furlong, recruited in September from Ofcom, has revealed that the station will relaunch next year and introduce fresh, original content.
When quizzed by How-Do on the rebirth of the channel, Furlong was reticent about revealing details, noting only “our plans for the future of Channel M are at an early stage,” and that “we hope to be in a position to reveal more in the New Year.”
However, Furlong was more vocal at the Local Television conference at City University on Friday, where he noted that the new look Channel M would focus on news content, produced in tandem with the GMG Radio team, and a variety of original content through the day and evening.
He noted that the current “holding pattern” of programming was “not where we want to be in four or five months time.”
Furlong went further in conversation with Press Gazette at the conference, stating that the channel would be producing original content in primetime, and showcasing community programming, student content and local political shows during the daytime.
He also informed delegates that the channel needed to create a business model whereby it made money, but added “we don’t expect to make extraordinary revenues from it.”
Furlong has already made moves back towards original content on the station, informing How-Do only last month that a new Sunday afternoon slot would showcase local film talent.
http://www.how-do.co.uk/north-west-media-news/north-west-broadcasting/channel-m-to-relaunch-next-year-201011089526/