I also dislike the half-ars*d approach to whether the "ITV" bit counts as a proper part of the programme name or not.
The title sequences suggest that it does, but the side plasmas in the studio, and the
DOG in the bottom-left suggest not.
Also, different ITVplc regions seem to have different policies as to whether the "ITV" bit should be mentioned in the sign-off at the end of reports/packages. I know that CNwest's report sign-offs say "
ITV
Central News", but I seem to remember it being mentioned on TVF that CNeast just say "Central News" - and those programmes are produced in the same building!
On CNwest, when you get one of those cheesy "reminders" by a studio presenter (e.g. "If you've just joined us, you're watching..." ) it seems to vary from presnter to presenter (and also depending on his/her mood) as to whether to say the "ITV" bit as part of the title or not.
Can we please have some consistency, ITV?