VM
It's more like CBS' eye was in the ATV logo.
https://www.atvtoday.co.uk/p3622-cbs/
I'm not sure I agree with that article's conclusion. The CBS eye is far more timeless than ATV's logo, and I doubt if ATV had survived that they would have continued using that logo into the 90s and beyond. At the very least they would have introduced a more stylised version of the concept.
May I also point out that despite knowing already that CBS and ATV had similar logos, I did not realize the shape of ATV's eye was in CBS's until now!
It's more like CBS' eye was in the ATV logo.
https://www.atvtoday.co.uk/p3622-cbs/
I'm not sure I agree with that article's conclusion. The CBS eye is far more timeless than ATV's logo, and I doubt if ATV had survived that they would have continued using that logo into the 90s and beyond. At the very least they would have introduced a more stylised version of the concept.