One minor correction, but KOVR is in Sacramento, not Stockton. It's a really unpleasant city, but it is the capital of California and has a metro population over 2 million, which doesn't include Stockton or Modesto— two smaller cities that KOVR also covers.
But while we're at it, it's really interesting to see how about 4 or 5 major firms build all the sets for all the affiliates— Clickspring, Jack Morton/PDG, Devlin, BDI, and FX Group— and you can see a lot of similarities between them. Clickspring is by far the best, and for a while, NBC was using them almost exclusively, though the recent KXAS and KNBC sets were done by PDG and BDI, respectively. CBS has mostly stuck with PDG, though some stations (such as KPIX) have used FX only to copy the PDG sets, presumably at a cheaper price.
It's also interesting how while almost all networks/affiliate groups have standardized to only one on-air graphics package and brand identity, each station will still get its own unique set. They'll certainly borrow design elements from each other, but the only group where multiple affiliates received the exact same set was Fox. I didn't think it was a bad design, either, even though most of them are quite old now:
And ABC is really a hodgepodge in terms of design. There's no true ABC look, and even most of the newer sets that their affiliates have gone to in recent years have been pretty disappointing in comparison to what NBC and CBS are doing.
But yeah, I think WNBC is probably my favorite set of all the local stations in the country. It's not overly involved like what most of them are, and I think NBC's manner of combining wood panels and lightboxes looks very professional. Plus, you just can't beat that skyline:
Last edited by Charles on 27 February 2014 10:55am