RS
Rob_Schneider
I dare say it's been mentioned in the thread for GMB but itv have extended it to run until 1030. Is this the first time the breakfast franchise (which is I think still legally separate) has been extended beyond its 0925 off air time?
No. It happened regularly when ITV had the Formula 1 rights (think it was F1 that caused the issue). Some live races were during the GMTV franchise hours (and that was when GMTV was a separate non-ITV plc company). ITV and GMTV came to a deal that allowed ITV to show the F1 during GMTV hours, and in return GMTV could broadcast later (during ITV's airtime) as a quid-pro-quo.
A very different reason of course, but it did mean GMTV went past their normal 0925 cut-off time.
Although ITV is almost one giant company now over the UK, what would have stopped STV saying "no ta" and opting out at 09:25? Surely an agreement would be made to afford ITV/STV their 65 mins back from ITV Breakfast?
Exceptional circumstances again. Two years ago STV opted out of ITN bulletins and Good Morning Britain on the night of and morning after the independence referendum.
BR
No ads were shown during the coverage. STV will be able to effectively claim the miss advertising time back through additional minutes over the next few weeks.
But it wouldn't be STV's ads would it? They'd lose slots.
No ads were shown during the coverage. STV will be able to effectively claim the miss advertising time back through additional minutes over the next few weeks.