But if we agree the destruction of the ITN brand was an error, then it could be reinstated to rectify that. I think ITN still carries a lot of weight.
Anyway ITN = ITV News
so why not bring back ITN? ITV can of course improve its brand for News as well.
I'm sorry, but this is utterly untrue. No matter how many times you say it, through however many layers of rose tint, it won't make it true.
ITN is a
of news to ITV, exactly the same as it is to Channel 4 and Channel 5. It's name has not existed on air as a brand on ITV since 2001. ITN has not been wholly owned by the ITV network since the early 90s. Whilst they may have used the ITN name up until 1999 (and less so until 2001), ITN equaling by default ITV News has arguably not been the case since the start of Channel 4 in 1982*.
I know you don't like to give answers to questions, but what the hell. You say the ITN brand carries a lot of weight. Where is the evidence of that? If it is true, why don't ITN use it themselves? Where is the proof that renaming "ITV News at Ten" to "ITN News at Ten" will do anything to improve it's reputation and audience share? It'll still have the same piss poor anchor blundering and sighing his way through the script and whatever other reasons people have for not watching it.
*I don't know if Channel 4 could choose their news contractor up until 1993 or whether ITN was the default because it was also supplying ITV.