The Newsroom

Bring back ITN

bring back authority to ITV News, with the ITN brand (October 2015)

This site closed in March 2021 and is now a read-only archive
MA
mannewskev
In "And Finally..? The News From ITN", ex ITV boss Charles Allen talks about the possibility of polishing up the ITN brand and bringing it back, but only if ITV had full ownership of ITN. This is going back about 10 years though, and he's long since departed. That was the thinking back then, though.
JU
thejules
In "And Finally..? The News From ITN", ex ITV boss Charles Allen talks about the possibility of polishing up the ITN brand and bringing it back, but only if ITV had full ownership of ITN. This is going back about 10 years though, and he's long since departed. That was the thinking back then, though.


Ha Ha that was the "float it or f*** it strategy'' of Charles Allen. He finally chose the latter LOL
RD
rdd Founding member
At that point the ITN brand hadn't been gone for long - it's often forgotten now that it wasn't completely removed from ITV News bulletins until 2001 (rather than March 1999 as is often supposed). I think at this stage the name has been gone so long that it would be pointless to revert back. If (and they probably will eventually) ITV do acquire 100% of ITN I suspect they would rename the company ITV News Limited rather than revert ITV News to ITN.
NI
Nicky
It was probably in ITN's favour than the brand change to ITV News happened when it did - the removal of News at Ten, the further edging towards sensationalism and 'light' politics, the disastrous News at When? era, style over substance etc etc are all associated with ITV rather than ITN. If the name change hadn't happened, people on here would have the same usual complaints but it would be ITN accused of dumbing-down, being a shadow of its former self, and so on, and saying that maybe a change to 'ITV News' might give them some real presence and authority!

I can't see ITN being reinstated on-screen under any circumstances (they even removed the logo from the endcap), and would it make any sense either. But we've been over this time and time again on TVF.

rdd posted:
At that point the ITN brand hadn't been gone for long - it's often forgotten now that it wasn't completely removed from ITV News bulletins until 2001 (rather than March 1999 as is often supposed). I think at this stage the name has been gone so long that it would be pointless to revert back. If (and they probably will eventually) ITV do acquire 100% of ITN I suspect they would rename the company ITV News Limited rather than revert ITV News to ITN.


...which then raises the issue of whether Channel 4 and Channel 5 would really want their news output to be seen as being produced by ITV News.
KE
kernow
ITN as a consumer brand is more or less dead now.

All of their online news content was recently rebranded as On Demand News, as shown here:

https://www.facebook.com/ODN

https://www.youtube.com/ondemandnews

https://twitter.com/ODN

The ITN website is now just a corporate site, with no news content.
JU
thejules
Mmn I wonder what Tom and Julie think? Maybe ITV should ask their viewers to vote on whether they want to bring ITN back?
KE
kernow
...which then raises the issue of whether Channel 4 and Channel 5 would really want their news output to be seen as being produced by ITV News.

It's wouldn't be much different to when 5 News was produced by Sky News, or S4C news being produced by BBC News, or even things like Countdown, Come Dine With Me and University Challenge being produced by ITV Studios.
RI
Rijowhi
...which then raises the issue of whether Channel 4 and Channel 5 would really want their news output to be seen as being produced by ITV News.

It's wouldn't be much different to when 5 News was produced by Sky News, or S4C news being produced by BBC News, or even things like Countdown, Come Dine With Me and University Challenge being produced by ITV Studios.


Exactly. You beat me to posting the same point. It's the content that matters not the brand...if the content is good enough it will enhance the brand. Hence why the likes of Central were seen as good and Carlton seen as bad (though they had nice idents in 1999)...
JU
thejules
Well tonight's content on NAT was king great reports if it continues like that ITV could become as great a news brand as ITN it an't there yet
NE
newsman1
rdd posted:
At that point the ITN brand hadn't been gone for long - it's often forgotten now that it wasn't completely removed from ITV News bulletins until 2001 (rather than March 1999 as is often supposed). I think at this stage the name has been gone so long that it would be pointless to revert back. If (and they probably will eventually) ITV do acquire 100% of ITN I suspect they would rename the company ITV News Limited rather than revert ITV News to ITN.


Well, having ITV plc own all of ITN would be better than a merger of ITN and Sky News, which was considered in 2006. After all, the ITV network (as opposed to ITV plc) owned all of ITN until the Broadcasting Act of 1990 (though I acknowledge that there wasn't ownership of the majority of the Channel 3 regional franchised by one company at the time).

http://www.digitalspy.co.uk/media/news/a295961/itn-sky-discussed-news-merger.html#~prYXJoMHYgHWsB

I believe that, in the event of ITV plc owning all of ITN, the national news operation on Channel 3 would still be legally separate from the news operations of the ITV plc regions outside London.
WW
WW Update
Well, having ITV plc own all of ITN would be better than a merger of ITN and Sky News, which was considered in 2006.


It was? Wow. That would have left the UK with just two national television news organizations -- the least of any major developed country I can think of (and, come to think of it, most minor developing countries as well).
Last edited by WW Update on 24 October 2015 1:34am
NE
newsman1
Well, having ITV plc own all of ITN would be better than a merger of ITN and Sky News, which was considered in 2006.


It was? Wow. That would have left the UK with just two national television news organizations -- the least of any major developed country I can think of (and, come to think of it, most minor developing countries as well).

Here's a Digital Spy thread discussing whether it was a serious possibility.
http://forums.digitalspy.co.uk/showthread.php?t=1937717

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