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thejules
BBC World
The easiest way to hammer the BBC and Sky is via the trusted ITN brand. Even if the man on the street will refer to ITV onscreen ITN oozes authority and prestige
Justin299 posts since 9 Oct 2014
BBC World
the trusted ITN brand. Even if the man on the street will refer to ITV onscreen ITN oozes authority and prestige

The last time a news programme was branded on screen as "ITN" was around 16 years ago. Great! You've lost the demo.
New Zealand isn't that far away!
thejules
BBC World
No 5 News and Channel 4 News should keep their separate branding and ITV News on a regional and national level should rebrand as ITN it's more succinct and distinctive than ITV News more like say CNN than ABC News etc
pad3,166 posts since 12 Feb 2005
I do love ITN as a brand and agree with the OP it has a lot of prestige even still.

I wouldn't be against them using the ITN name on ITV/sign offs. However it looks more like they will be possibly reintroducing the programme titles like News at Ten, Evening News and so on. It's almost like they brought back "ITV" for the main channel ditching ITV1 which was always a bit cheap.

Even though the idea of ITN brand coming back is nice, I agree with Square Eyes it would likely make no difference.
thejules
BBC World
I think if ITV plc bought out the 60% of ITN they don't own, they'd be likely to use the ITN brand for all their news.

Ultimately, investment in the product is what counts however if ITV wants to become the UK's prime time news leader again I reckon the ITN brand could take it further...
VMPhil7,728 posts since 31 Mar 2005
Granada North West Today
I do love ITN as a brand and agree with the OP it has a lot of prestige even still.

I wouldn't be against them using the ITN name on ITV/sign offs. However it looks more like they will be possibly reintroducing the programme titles like News at Ten, Evening News and so on. It's almost like they brought back "ITV" for the main channel ditching ITV1 which was always a bit cheap.

Even though the idea of ITN brand coming back is nice, I agree with Square Eyes it would likely make no difference.

They did of course keep the ITN name around for a short while after the 1999 rebrand. 'Journalist Name Reporting' astons had an ITN logo and they signed off "for ITN" IIRC.
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