NG
I think you are thinking about this backwards!
BBC World has been loss-making for much of its history - which means although it isn't directly funded by the licence fee - it can be regarded as costing the BBC licence fee payers money as it is subsidised by other commercial income that would otherwise be used to fund the BBCs domestic operations.
If advertisers finally want to advertise on BBC World (the main reason the breakfiller was so interesting and well produced for so long was because it had such a large audience in some territories where there were few advertisers interested in advertising on the channel - and replacing the breakfiller with money generating commercials!) then this is a sign of success - not a commercial pinch being felt.
In fact an increase in advertising - which may allow the service to reduce its loss or even move into profit (which would go back to the BBC) - is a sign of the opposite of a commercial pinch isn't it?
noggin
Founding member
cldsle posted:
Am i the only one who have notice over the last 2-3 months there are more ads on BBC WORLD. We hardly get to see the breakfillers.
programs have been cut to go to commercial breaks.
They also increase the number of commercial minutes sold to advertisers. Are they feeling the pinch from the commercial sector.
It is all about the money.
it could also be the reach of bbc world and the confidence from advertisers.
will all the cash be shared with all the stiff compitition from AJE, CNN, SKY, FOX, FRANCE 24, and others.
programs have been cut to go to commercial breaks.
They also increase the number of commercial minutes sold to advertisers. Are they feeling the pinch from the commercial sector.
It is all about the money.
it could also be the reach of bbc world and the confidence from advertisers.
will all the cash be shared with all the stiff compitition from AJE, CNN, SKY, FOX, FRANCE 24, and others.
I think you are thinking about this backwards!
BBC World has been loss-making for much of its history - which means although it isn't directly funded by the licence fee - it can be regarded as costing the BBC licence fee payers money as it is subsidised by other commercial income that would otherwise be used to fund the BBCs domestic operations.
If advertisers finally want to advertise on BBC World (the main reason the breakfiller was so interesting and well produced for so long was because it had such a large audience in some territories where there were few advertisers interested in advertising on the channel - and replacing the breakfiller with money generating commercials!) then this is a sign of success - not a commercial pinch being felt.
In fact an increase in advertising - which may allow the service to reduce its loss or even move into profit (which would go back to the BBC) - is a sign of the opposite of a commercial pinch isn't it?