The Newsroom

BBC World [soon to be BBC World News]

(July 2006)

This site closed in March 2021 and is now a read-only archive
EY
the eye
If they sell a lot of ads then perhaps they should think about shortening the breakfiller? Because sometimes down here when we opt out, we get ONE ad, then the rest is the breakfiller for a minute of so.

Surely one would imagine the opt outs during news would be predominantly for ads and not breakfillers!
TV
archiveTV
the eye posted:
If they sell a lot of ads then perhaps they should think about shortening the breakfiller? Because sometimes down here when we opt out, we get ONE ad, then the rest is the breakfiller for a minute of so.

Surely one would imagine the opt outs during news would be predominantly for ads and not breakfillers!


You might just get one add, but in other regions trhe break would be fully sold.
EY
the eye
archiveTV posted:
the eye posted:
If they sell a lot of ads then perhaps they should think about shortening the breakfiller? Because sometimes down here when we opt out, we get ONE ad, then the rest is the breakfiller for a minute of so.

Surely one would imagine the opt outs during news would be predominantly for ads and not breakfillers!


You might just get one add, but in other regions trhe break would be fully sold.


Then what would be the point in my region opting out when they can just show the ad after the weather?
TV
archiveTV
the eye posted:
archiveTV posted:
the eye posted:
If they sell a lot of ads then perhaps they should think about shortening the breakfiller? Because sometimes down here when we opt out, we get ONE ad, then the rest is the breakfiller for a minute of so.

Surely one would imagine the opt outs during news would be predominantly for ads and not breakfillers!


You might just get one add, but in other regions trhe break would be fully sold.


Then what would be the point in my region opting out when they can just show the ad after the weather?


Because the client wanted it shown during the news, and paid for the privilege.
EY
the eye
I understand that but technically it is during the news, what with the one minute summary and all.

You'd still think though that if they were opting out for just one 30second ad in a 2minute slot then other advertises would want to get in?
HA
harshy Founding member
well we know the arguements why, but BBC World News in terms of presentation is piss poor, however they are making better use of the lighting(yes the circle lights are thankfully on) unlike the dark days of 2002, where one half of the newsroom was practically in darkness, and the plasma dosen't get screen burn unlike the old days where the BBC News logo would burn the plasma to death.

OK, at least bring back the Business and Sport stings back, please?
MD
mdtauk
harshy posted:
well we know the arguements why, but BBC World News in terms of presentation is p*** poor, however they are making better use of the lighting(yes the circle lights are thankfully on) unlike the dark days of 2002, where one half of the newsroom was practically in darkness, and the plasma dosen't get screen burn unlike the old days where the BBC News logo would burn the plasma to death.

OK, at least bring back the Business and Sport stings back, please?


Business, Sport, Weather, Break Stings should be restored, and If a bulletin close is out of the question, why not at least give us a special transitional animation back into a BBC World Ident or Breakfiller, instead of a dodgy edit of the titles.
NG
noggin Founding member
the eye posted:
If they sell a lot of ads then perhaps they should think about shortening the breakfiller? Because sometimes down here when we opt out, we get ONE ad, then the rest is the breakfiller for a minute of so.

Surely one would imagine the opt outs during news would be predominantly for ads and not breakfillers!


What do you think the breakfiller is there for? It is there to fill the gaps in one region where another region has a full ad break... If one region has more ads in a break than another then the region with the shorter break gets a bit of break filler. They couldn't have two opt-in points 30" or 1'00" apart to get back into the news stream - so they have a filler.
NG
noggin Founding member
the eye posted:
archiveTV posted:
the eye posted:
If they sell a lot of ads then perhaps they should think about shortening the breakfiller? Because sometimes down here when we opt out, we get ONE ad, then the rest is the breakfiller for a minute of so.

Surely one would imagine the opt outs during news would be predominantly for ads and not breakfillers!


You might just get one add, but in other regions trhe break would be fully sold.


Then what would be the point in my region opting out when they can just show the ad after the weather?


Because they want the ad in the news bulletin - and have paid for that. Adverts can't just be shunted around willy nilly - they are sold for specific slots...
EY
the eye
Ok thanks for clarifying that, but I think the news can be changed presentation wise to make the bulletin not feel so disjointed and not affect streams/adds. Ill demonstrate this later today!
EY
the eye
Well just then there was no weather sting or sponsor sting of news sting, whats the reason for that? huh lol
CO
cortomaltese
noggin posted:
the eye posted:
noggin posted:

For many viewers the weather forecast is the MOST popular bit of the output believe it or not. (In the UK, where we are particularly weather obsessed, it is by far the most popular element of regional news programmes believe it or not...)


If so, then why did they drastically shorten the forecasts to what now seems very pointless?


Too many ads sold I guess, and shortening them stops people like Cortomaltese turning over!


Indeed! Seriously, on global news channels weather forecasts are extremely general, your region might not even be shown and even if it is you just see a sun or a cloud on it, and maybe the temperature, you can never tell if they're talking about today or tomorrow, you never actually get a real forecast for the place where you're living. I'll never understand why people are so interested in knowing what's the weather like in Zimbabwe or Mongolia.
I like the fact that they're now saying: "If you want a real forecast for your region we don't have time for it, but if you go to bbcworld.com you'll get it".

Newer posts