IT
EOLS 2007 also reveals that BBC World has seen a steep increase (+63%) in the number of viewers who consider it ‘up to the minute’ since EOLS 2005. This increase could be attributed to BBC World’s ‘Putting News First’ TV, print and online brand campaigns launched in 2005.
I like the fact that they acknowledge that any increase in the perception of World's immediacy in keeping up with rolling news is a result of good marketing, rather than any actual greater focus on news.
I'm glad you picked up on that, as it is precisely what is bothering me. Currently, BBC World seem so obsessed with financial success and marketing that I'm beginning to wonder whether a time will come when the quality of the programming is sacrificed for financial gain. I keep getting shouted down by people whenever I comment on how BBC World has changed over the last 10 years - everyone assumes that because they are doing well they are also getting better. That is not at always the case. 10 years ago, the channel may have been a loss-making organisation, but it had much more focus on its content. Now, it seems all they are interested in is promoting the channel. For instance, years ago I remember they would regularly interrupt programmes to bring news updates from the newsroom. I can honestly say I haven't seen this happen in several years, and I do watch a lot of the channel. That completely undermines their "putting news first" slogan. They are definitely not committed to breaking news anymore, which is rather worrying for a news channel. I'm in the fortunate position to be able to switch over to News 24, and I can guarantee that they will always be well ahead of BBC World in terms of breaking news.
itsrobert
Founding member
BBC LDN posted:
BBC World press release posted:
EOLS 2007 also reveals that BBC World has seen a steep increase (+63%) in the number of viewers who consider it ‘up to the minute’ since EOLS 2005. This increase could be attributed to BBC World’s ‘Putting News First’ TV, print and online brand campaigns launched in 2005.
I like the fact that they acknowledge that any increase in the perception of World's immediacy in keeping up with rolling news is a result of good marketing, rather than any actual greater focus on news.
I'm glad you picked up on that, as it is precisely what is bothering me. Currently, BBC World seem so obsessed with financial success and marketing that I'm beginning to wonder whether a time will come when the quality of the programming is sacrificed for financial gain. I keep getting shouted down by people whenever I comment on how BBC World has changed over the last 10 years - everyone assumes that because they are doing well they are also getting better. That is not at always the case. 10 years ago, the channel may have been a loss-making organisation, but it had much more focus on its content. Now, it seems all they are interested in is promoting the channel. For instance, years ago I remember they would regularly interrupt programmes to bring news updates from the newsroom. I can honestly say I haven't seen this happen in several years, and I do watch a lot of the channel. That completely undermines their "putting news first" slogan. They are definitely not committed to breaking news anymore, which is rather worrying for a news channel. I'm in the fortunate position to be able to switch over to News 24, and I can guarantee that they will always be well ahead of BBC World in terms of breaking news.
JW
Not sure who was the on the spot reporter. But the piece I saw was filed by David Chazan.
cortomaltese posted:
Who covered the Peace Nobel Prize this year?
Not sure who was the on the spot reporter. But the piece I saw was filed by David Chazan.
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I guess since The BBC World set needs to be staffed for WNT (The WNT desk is opposite the main BBC World News Desk)at 2am they are as well doing it all from there and not using the News 24 set.