KI
Yep, have to agree with you David. The way the channel is going, they're going to end up like the American channels where every hour is branded as a different programme. That really irritates me with CNN and FOX News. For instance, Business International on CNN is a misleading title. It's basically an hour of world news with a few more trips to the LSE. It's blatently obvious that BBC World is just trying to rip-off CNN with its World News Europe/Asia, Your World Today, but for me, that's a big turn-off. There was nothing wrong with BBC World but they've tinkered with its format for the sake of it. It was refreshing to be able to go to a channel for a standard, balanced, non-branded world news bulletin. Sadly, that's more difficult now...
I don't want to make allegations but some of the same people here use to say BBC WORLD don't do hour long programs and regional programs. All i see is when you are doing business you have to take everything into consideration and timing is the key. We here don't know the inner runnings of BBC WORLD so we can speculate and guess what is their next move. This might just be their next strategic move. As a business operation you have to grow and expand. Getting in the US and more importanlty offering news on a regional basis separates you from the AL Jazeeras of the world. Do you ever see multinational companies advertising in Al Jazerra? Non..... BBC WORLD can showcase it offerings to madison Avenvue in the US. Yesterday and this morning most of the advertisers and commercials on BBC America were blue chip companies and tourism ads from overseas not america companies. Those companies want to get exposure in the US and BBC WORLD wants it product to be seen by the big corps to expand it product. Having access to the US market is a advertiser dream. And associating youself with the BBC brand is valuable. As a business you have to open new ways. However you see it, everything nowaday has to do with money. It is a win win situation from a business prespective.
Yep all very true!
cldsleyon posted:
itsrobert posted:
Davidjb posted:
I think BBC World was better when it just used to have The World Today in it's schedule (back in the late 90's). All these World News Today's just seem to interupt the channel flow. Like Rob says it shouldn't be region specific as this doesn't work on a global channel. I don't understand why BBC World News America isn't just broadcast on BBC America? Ok maybe it has something to do with audience reach and the availability of BBC America in the U.S? I think there used to be 3 The World Today's on BBC World's weekday schedule but it's as if we are heading for every hour to be branded at someone else. Asia Business Report is only broadcast in that region so why is BBC World News America seen as a global needed broadcast?
Yep, have to agree with you David. The way the channel is going, they're going to end up like the American channels where every hour is branded as a different programme. That really irritates me with CNN and FOX News. For instance, Business International on CNN is a misleading title. It's basically an hour of world news with a few more trips to the LSE. It's blatently obvious that BBC World is just trying to rip-off CNN with its World News Europe/Asia, Your World Today, but for me, that's a big turn-off. There was nothing wrong with BBC World but they've tinkered with its format for the sake of it. It was refreshing to be able to go to a channel for a standard, balanced, non-branded world news bulletin. Sadly, that's more difficult now...
I don't want to make allegations but some of the same people here use to say BBC WORLD don't do hour long programs and regional programs. All i see is when you are doing business you have to take everything into consideration and timing is the key. We here don't know the inner runnings of BBC WORLD so we can speculate and guess what is their next move. This might just be their next strategic move. As a business operation you have to grow and expand. Getting in the US and more importanlty offering news on a regional basis separates you from the AL Jazeeras of the world. Do you ever see multinational companies advertising in Al Jazerra? Non..... BBC WORLD can showcase it offerings to madison Avenvue in the US. Yesterday and this morning most of the advertisers and commercials on BBC America were blue chip companies and tourism ads from overseas not america companies. Those companies want to get exposure in the US and BBC WORLD wants it product to be seen by the big corps to expand it product. Having access to the US market is a advertiser dream. And associating youself with the BBC brand is valuable. As a business you have to open new ways. However you see it, everything nowaday has to do with money. It is a win win situation from a business prespective.
Yep all very true!
