FF
They've changed all web references on the breakfiller and trailers to
www.bbcworldnews.com
What an awful brand in comparison to the classy BBC World.
www.bbcworldnews.com
What an awful brand in comparison to the classy BBC World.
BB
I couldn't agree more. I like everything about the rebrand and I think the new set will be first rate but the change of name is utterly pointless. I work in brand management and we would have said 'leave well alone'. They built up such massive equity in BBC World. The problem is in using focus groups to 'listen to the audience' and then make changes based on what they think the audience has said. A bit like working with a gigantic committee, many of whose members are actually not qualified to contribute to the process but will tell you what they think you want to hear. It's only a complete moron who might not understand that BBC World means news and who requires the channel to be ascribed as BBC World News. 'It's now what it says on the tin,' the faceless BBC spokesman will say.
It's interesting to listen to BBC managers being called to account on programmes like Over to You on BBC World Service radio on such issues. They tend to have a highly-spun, Orwellian response to all complaints, many of which are extremely well articulated and which come from audiences the world over. The managers always assert that any change is the result of 'listening' to their audiences. When real audience members then call in to say that the changes are ill-considered/pointless/self-defeating, or whatever, and that they as loyal audience members in fact have not been consulted, the response from said managers is invariably to deny culpability or to deny that a change has taken place at all. Everything is justified. Some of them get quite **** with callers and the presenter. Great fun, especially to hear all the many denials that BBC World Service radio has been transformed into a rolling news service. Which it has.
Even Over To You has been watered down. Its new presenter, Rajan Dattar of FastTrack fame, is no match for his predecessor Chris Dunkley, who really used to get BBC managers squirming.
The point is that the BBC is now all about focus group research and box ticking by managers. Same goes for the poor sods trying to provide content. Nobody can be bothered any more because it's too difficult to get anything slightly challenging on air.
JarrodFactor posted:
They've changed all web references on the breakfiller and trailers to
www.bbcworldnews.com
What an awful brand in comparison to the classy BBC World.
www.bbcworldnews.com
What an awful brand in comparison to the classy BBC World.
I couldn't agree more. I like everything about the rebrand and I think the new set will be first rate but the change of name is utterly pointless. I work in brand management and we would have said 'leave well alone'. They built up such massive equity in BBC World. The problem is in using focus groups to 'listen to the audience' and then make changes based on what they think the audience has said. A bit like working with a gigantic committee, many of whose members are actually not qualified to contribute to the process but will tell you what they think you want to hear. It's only a complete moron who might not understand that BBC World means news and who requires the channel to be ascribed as BBC World News. 'It's now what it says on the tin,' the faceless BBC spokesman will say.
It's interesting to listen to BBC managers being called to account on programmes like Over to You on BBC World Service radio on such issues. They tend to have a highly-spun, Orwellian response to all complaints, many of which are extremely well articulated and which come from audiences the world over. The managers always assert that any change is the result of 'listening' to their audiences. When real audience members then call in to say that the changes are ill-considered/pointless/self-defeating, or whatever, and that they as loyal audience members in fact have not been consulted, the response from said managers is invariably to deny culpability or to deny that a change has taken place at all. Everything is justified. Some of them get quite **** with callers and the presenter. Great fun, especially to hear all the many denials that BBC World Service radio has been transformed into a rolling news service. Which it has.
Even Over To You has been watered down. Its new presenter, Rajan Dattar of FastTrack fame, is no match for his predecessor Chris Dunkley, who really used to get BBC managers squirming.
The point is that the BBC is now all about focus group research and box ticking by managers. Same goes for the poor sods trying to provide content. Nobody can be bothered any more because it's too difficult to get anything slightly challenging on air.
JW
Nice "set". Are all those name references just in case he forgets who he is?
http://www.daylife.com/photo/05r71DvfCT2WS
http://www.daylife.com/photo/05r71DvfCT2WS
HA
harshy
Founding member
For me, news forms one part of BBC World News, the channel name does not reflect the actual output which is news bulletins with various programmes and documentaries, BBC World I felt was a name which accurately portrayed the channel and the news programme itself should be called BBC World News, not the whole channel.
TV
The BBC to launch its first world news hub -plus a new studio and news programmes for BBC World News-
PRESS RELEASE
London, 4 July 2008.
The BBC is, for the first time, bringing together its international expertise into one central world news hub. From Monday 7 July, BBC World News television, the BBC’s world online and newsgathering teams and representatives from BBC World Service radio and online, will combine forces to create an unrivalled multimedia world news operation to support the BBC’s international news services.
Also from Monday, BBC World News, the BBC’s 24-hour international news and information channel, will begin broadcasting from its new studio at BBC Television Centre in London. The new larger studio design has been created to fit with the recent channel rebrand, and will showcase a more creative on-screen look and incorporate bolder visuals. The studio has a large graphics screen and presenters will use a new ‘soft set’ area for lighter live interviews. The set aims to create a more vibrant and flexible environment for both breaking news reports and longer-form news programming, allowing presenters to take a more informal approach standing in front of the big screen.
To coincide with the studio launch, BBC World News is also launching a new hour-long World News Today programme with Mishal Husain targeting the evening peak across Asia Pacific. Also, the 09:00 GMT news programme, changes from its regular half-hour format to an hour-long show broadcasting more live events and breaking news, and brings Lucy Hockings and David Eades together for a double-headed presentation.
Richard Porter, Head of News for BBC World News says, “We’ve already made some significant changes this year with our new name of BBC World News and the channel rebrand. Now our international news talent is in one location, we can further strengthen our output across TV, online and radio platforms. These changes, along with the new studio and news programming, demonstrate our commitment to providing viewers with the best international news and information available.”
PRESS RELEASE
London, 4 July 2008.
The BBC is, for the first time, bringing together its international expertise into one central world news hub. From Monday 7 July, BBC World News television, the BBC’s world online and newsgathering teams and representatives from BBC World Service radio and online, will combine forces to create an unrivalled multimedia world news operation to support the BBC’s international news services.
Also from Monday, BBC World News, the BBC’s 24-hour international news and information channel, will begin broadcasting from its new studio at BBC Television Centre in London. The new larger studio design has been created to fit with the recent channel rebrand, and will showcase a more creative on-screen look and incorporate bolder visuals. The studio has a large graphics screen and presenters will use a new ‘soft set’ area for lighter live interviews. The set aims to create a more vibrant and flexible environment for both breaking news reports and longer-form news programming, allowing presenters to take a more informal approach standing in front of the big screen.
To coincide with the studio launch, BBC World News is also launching a new hour-long World News Today programme with Mishal Husain targeting the evening peak across Asia Pacific. Also, the 09:00 GMT news programme, changes from its regular half-hour format to an hour-long show broadcasting more live events and breaking news, and brings Lucy Hockings and David Eades together for a double-headed presentation.
Richard Porter, Head of News for BBC World News says, “We’ve already made some significant changes this year with our new name of BBC World News and the channel rebrand. Now our international news talent is in one location, we can further strengthen our output across TV, online and radio platforms. These changes, along with the new studio and news programming, demonstrate our commitment to providing viewers with the best international news and information available.”
NA
Sounds like it will look a whole lot better than the mess that is the "News Channel" ... I can't watch BBC World News unfortunately, but will be interesting to see what they've done with N8.
Lucy Hockings and David Eades partnership looks good as well...not so sure about the mass of World News Todays they will have though.
Lucy Hockings and David Eades partnership looks good as well...not so sure about the mass of World News Todays they will have though.
MQ
It would seem that most of the documentaries are getting cut back anyway, relegated mainly to weekends, leaving weekdays for rolling news, business and sport. This is consistent with most other international news channels.
harshy posted:
For me, news forms one part of BBC World News, the channel name does not reflect the actual output which is news bulletins with various programmes and documentaries, BBC World I felt was a name which accurately portrayed the channel and the news programme itself should be called BBC World News, not the whole channel.
It would seem that most of the documentaries are getting cut back anyway, relegated mainly to weekends, leaving weekdays for rolling news, business and sport. This is consistent with most other international news channels.
JE
In the weekly BBC World News newsletter it said that the 10:00am GMT bulletin is being extended to an hour, so 9am & 10am GMT might both be 1 hour bulletins?