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The new name reflects our commitment to putting news first and follows research which revealed it better explained the content of the channel to you, our audience.
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Do they think we're so stupid that we need the word "news" to understand that BBCWorld is a news channel?
CNN International, AlJazeera, France 24, Russia Today, CCTV9, none of these has the word news in it.
And they should just stop with this putting-news-first-mania: the strength of the BBC is not the fact that it delivers the news before everyone else, rather the fact that it gives a better and clearer picture from an indipendent and trusted point of view.
Do they think we're so stupid that we need the word "news" to understand that BBCWorld is a news channel?
CNN International, AlJazeera, France 24, Russia Today, CCTV9, none of these has the word news in it.
And they should just stop with this putting-news-first-mania: the strength of the BBC is not the fact that it delivers the news before everyone else, rather the fact that it gives a better and clearer picture from an indipendent and trusted point of view.