BBC WN should do something about the use of helvetica in its graphics. It's horrendous by any standards. Whatever happened to using Gill Sans?
Whatever happened to Gill Sans? Well it might have something to do with them replacing it with Helvetica at the last rebrand due to its superiority for small onscreen graphics. While Gill Sans may be a more aesthetically pleasing it isn't as clear as Helvetica at smaller sizes. Also Helvetica has a much wider range of weights available that actually look decent - Gill Sans on the other hand is pretty much restricted to bold and lighter as some of the Heavier versions are atrocious and the condensed version looks like a different font altogether. Helvetica also has greater language compatibility - and when trying to create a unified look across the BBC, including the World Service, that helps. Gill Sans is pretty much restricted to the major European alphabets - there are, however, Hebrew, Arabic and other versions of Helvetica.
As far as horrendous goes - Helvetica isn't horrendous. Arial is horrendous. Helvetica is one of the greatest fonts given its simplicity, legibility and uniformity. As much as I love Gill Sans, it is in some ways a poor font - there are several inconsistencies within the font, and not just between weights, and it is annoying that the I, l and 1 characters are all identical. Furthermore Helvetica certainly isn't 'un-BBC', in fact it was being used in BBC branding long before Gill Sans. I may be wrong but isn't the first BBC '2' in Helvetica Expanded.