It sounds like it's going to be things like Click and the Travel Show - they already do various edits of Click so I imagine it wouldn't be too difficult to leave those bits out in the UK.
News cannot be sponsored. I think ofcom rules apply to BBC World News because it's up linked from the UK. Regardless, I am sure editorially there would be no desire for a BBC News programme to be influenced
during
the programmes by commercial money.
No, thank goodness you never hear Facebook, Twitter or Skype being mentioned on BBC news programmes
If you go from an established starting position that encouraging kids to spend money with British Telecom is OK (01 811 8055) then using Twitter, Facebook etc which are all the dominant, near monopoly, player in their field seems to be just an extension of that. When they mention that a contributor is on Skype is usually to excuse the poor quality rather than to necessarily endorse the service.
If they were plugging just one of those methods of getting in touch it would be editorially more dodgy. And obviously if they were receiving any payment from them, which I'm quite sure they won't be.
If you go from an established starting position that encouraging kids to spend money with British Telecom is OK (01 811 8055) then using Twitter, Facebook etc which are all the dominant, near monopoly, player in their field seems to be just an extension of that. When they mention that a contributor is on Skype is usually to excuse the poor quality rather than to necessarily endorse the service.
If they were plugging just one of those methods of getting in touch it would be editorially more dodgy. And obviously if they were receiving any payment from them, which I'm quite sure they won't be.
Yes, although didn't the French equivalent of Ofcom prevent broadcasters from promoting/mentioning FB and Twitter ? (not that the French are renowned for making pragmatic decisions !)
News cannot be sponsored. I think ofcom rules apply to BBC World News because it's up linked from the UK. Regardless, I am sure editorially there would be no desire for a BBC News programme to be influenced
during
the programmes by commercial money. Centre breaks are slightly different because of the distinct separation between news output and commercials. The BBC.com website is also slightly different editorially because the ads are in specific and separate windows, and not part of the news stories AIUI.
Yep - BBC World News is regulated by Ofcom.
What people may not know is that a significant number of foreign domestic channels are also regulated by Ofcom. TV3 - which broadcasts to Sweden, Norway and Denmark, with specific channels aimed at each country, carrying domestic advertising, is governed by Ofcom as it is uplinked from the UK rather than Scandinavia. This was historically (and I believe continues to be) a way of circumventing local advertising regulations...
When you see the Ofcom product placement "P" logo appear during "Top Model Sverige" (aka Sweden's Top Model) it's a bit strange...
OT
Ofcom are currently investigating Fox News on accuracy
That reminded me of this:
Quote:
Thank you for your complaint about the Fox News advertising slogan "Fair and Balanced". We do indeed regard this as an advertising slogan rather than something that we would expect hard evidence to support. Fox News is a free-to-air service on the Sky platform, so if you are a basic "Sky subscriber" you will be able to see Fox News. To anyone watching the channel for any length of time it will become clear that Fox News is not "fair and balanced" in the sense that UK-based news organisations like ITN and BBC News are. We do not therefore find the "slogan" to be misleading. The slogan has gained wide currency and attracted some criticism in the UK. We think it unlikely that many viewers or potential viewers of Fox News will be unaware that it is not an impartial news service in the sense that the BBC, ITN and indeed Sky News are impartial.
Product placement is being trialled for 12 months on the non-News output of BBC World News (the TV channel). Ofcom do not allow product placement within news programmes.
I don't think product placement is proposed at all for World Service output (which is radio-only in the English language, though does include non-English language TV services - including the BBC Arabic and BBC Persian TV channels)
