BBC World News from New Broadcasting House

I know North Americans seem like people who don't care about what's happening in the rest of the world but the whole point of us watching BBC WN is to see the world that our news channels and newscasts won't show. For me, some of the reports on ABR allow me to see another aspect of what it's like for people living in Asia. There's more to Asia than hurricanes and conflicts (same thing could be said for Africa about conflicts and Africa Business Report shows that).

If you compare them within a region they will tell you when the most valuable airtime is. This will be a combination of the volume of people watching and the make-up of the audience. (You pay more to target more desirable audience members)

Not sure you can compare them between regions though, as the cost of advertising to a region will be influenced heavily by the other media outlets operating in that region and what they charge. Comparing Africa with Europe, European advertising rates may be quite a lot higher, not because they have a massively higher audience, but because the European advertising market is more expensive than the African one.

Advertising revenues on World News are 'below target'. World News has to save £2m.

A Two Ronnie's moment at the wrap of BBC World News just now:

Tim: And that's all for the moment. From me, Maryam, goodbye.
Maryam: And from me Tim, goodbye.

The world cup countdowns have gone now and the normal ones are being played again. All day today, it's been the same one (Orla Geurin smiling) but last night they played on which feature Nik Gowing. I presume by mistake.

It looks like this time, journalists from the Singapore bureau are used for the jet crash coverage instead of the usual Jennifer Pak (a freelancer I understand) who covers Malaysian events in the past. While on the point, I was thinking if BBC may want to consider having a Malaysian correspondent. In contrast, neighbouring Indonesia has an editor and a correspondent currently.

Nuala McGovern on BBC World News this morning.

"You've been listening to, I mean, watching, BBC World News".

She's radio all the way.

I don't think Indonesia has an editor or a correspondent. I've seen Karishma Vaswani incorrectly astoned as both - but I think she's just a stringer, like most of the BBC's people in the region.

Indonesia is a vastly bigger country than Malaysia -- it has a population of almost 250 million versus Malaysia's 30 million -- and is therefore much more important politically and economically.

Apologies, I take it back, it looks like she has been made Indonesia Editor. I'm not sure if it's a title she uses just for the World Service or a pan-BBC News title, but that appears to be her job. Which seems pretty weird to me. Why does Indonesia have an editor? Nowhere else does (save for China or North America).

In a similar vain, Lyse Doucet is BBC News' Chief International Correspondent. Yet, I think it's fair to say, we only see her in Syria, Israel, Palestine, Pakistan or Afghanistan. I can't recall the last time I saw Lyse reporting from anywhere else. (save perhaps Jordan/Lebanon to cover surrounding conflicts).

Christiane Amanpour plays a much more Global role being CNN's equivalent and was, for example, in Brazil recently to interview Dilma Rousseff over the billions Brazil had spent on the World Cup.

John Simpson, as BBC Foreign Editor, can pop up anywhere from North Korea to Nigeria.

I wonder why not Lyse.

Maybe she's on vacation and not in Malaysia?