I kinda disagree that all the programmes need identical music, graphics and,sets. A common, distinctive design thread that ties them all together, I always find more interesting and refreshing from a presentation standpoint. The Lowe theme has been around for a long time. (It was unique and ground breaking for its time, but its been COPIED for years by dozens of other low quality broadcasters, so unfortunately its a victim of its own success and its no longer "special" especially in the global news marketplace.) So i do think its time for something new sadly to set the BBC apart from other broadcasters as something special and different.
With the launch of IMPACT, I do like the idea there uniqueness to the graphics and music but harkening back to the original Lowe theme.
Im not a huge fan of oneness or singularity to every broadcast. Whilst its certainly unifying visually, it hinges on being incredibly boring from a presentation standpoint and potentially drains the life of any channel if you watch it for more than a couple of hours or so, from a presentation standpoint. So well done to the BBC WORLD crew by slightly stepping outside of the constraints that they have been in the last few years. Hopefully they will move further and further away and present something visually fresher and modern, like the whole China Red thing was back in the today. Can BBC News with its signature China Red be presented in a whole new fresh way? Look at the new Scottish NINE. How amazing does that look!?
Last edited by Mouseboy33 on 21 February 2019 5:47pm
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