Really not liking the direction David Lowe's music is taking these days. It's moving quite far away from the original (successful) concept. Granted, things have to move on, but I wonder whether that new Impact theme would have been a worldwide hit had it been the first one in 1999! As with most things, they've fiddled around with it so much over the years that its lost what made it special. I'm sad to say it, but maybe it's time for a brand new sonic identity?
I have to say I agree, there are just *so* many versions out there now; tweaks here (I’m looking at you, regions), slight refreshes there and it all becomes slightly disjointed.
I think though the same could be said for the whole audio/visual look of BBC News as a whole these days - so many iterations of titles, music, graphics, sets etc. I really think it’s probably time for the BBC to be bold again just like they were in 1999 and go for a wholesale rebrand once again. Unfortunately with ever-tightening purse strings I know it’s never going to happen.