I finally got round to it, Intro sequence, In and Out of break, Extended End Sequence (from the 2nd show) for new look Impact, sounds impressive on headphones
Really not liking the direction David Lowe's music is taking these days. It's moving quite far away from the original (successful) concept. Granted, things have to move on, but I wonder whether that new Impact theme would have been a worldwide hit had it been the first one in 1999! As with most things, they've fiddled around with it so much over the years that its lost what made it special. I'm sad to say it, but maybe it's time for a brand new sonic identity?
Really not liking the direction David Lowe's music is taking these days. It's moving quite far away from the original (successful) concept. Granted, things have to move on, but I wonder whether that new Impact theme would have been a worldwide hit had it been the first one in 1999! As with most things, they've fiddled around with it so much over the years that its lost what made it special. I'm sad to say it, but maybe it's time for a brand new sonic identity?
I have to say I agree, there are just *so* many versions out there now; tweaks here (I’m looking at you, regions), slight refreshes there and it all becomes slightly disjointed.
I think though the same could be said for the whole audio/visual look of BBC News as a whole these days - so many iterations of titles, music, graphics, sets etc. I really think it’s probably time for the BBC to be bold again just like they were in 1999 and go for a wholesale rebrand once again. Unfortunately with ever-tightening purse strings I know it’s never going to happen.
Something like Impact, is the twig at the end of a branch, attached to the Trunk. The Trunk is the domestic news titles, and package. And the style diverges the further out it goes.
Add in differences over time, and not everything being updated in sync...
Really not liking the direction David Lowe's music is taking these days. It's moving quite far away from the original (successful) concept. Granted, things have to move on, but I wonder whether that new Impact theme would have been a worldwide hit had it been the first one in 1999! As with most things, they've fiddled around with it so much over the years that its lost what made it special. I'm sad to say it, but maybe it's time for a brand new sonic identity?
I have to say I agree, there are just *so* many versions out there now; tweaks here (I’m looking at you, regions), slight refreshes there and it all becomes slightly disjointed.
I think though the same could be said for the whole audio/visual look of BBC News as a whole these days - so many iterations of titles, music, graphics, sets etc. I really think it’s probably time for the BBC to be bold again just like they were in 1999 and go for a wholesale rebrand once again. Unfortunately with ever-tightening purse strings I know it’s never going to happen.
Yes, and it's not even like time is or should be a factor. For instance, "Best Endeavours" has been used for Channel 4 News since 31st January 1983 but it still remains as fresh today as ever. I think that's because they have remained true to the original concept but have refreshed the orchestration to move with the times. The BBC's problem is, I think, that the sheer number of versions that have been created has led it to become sonic wallpaper. I was a BBC News theme mega-fan back in the day and I knew every version in detail. Now I really couldn't distinguish one theme from another. They seem weaker and less distinctive somehow. The only one I still like is the generic theme used for the main bulletins/News Channel. It's all the other versions that are the problem, in my opinion.
I finally got round to it, Intro sequence, In and Out of break, Extended End Sequence (from the 2nd show) for new look Impact, sounds impressive on headphones
I forgot why is Impact split in two? I can understand to an extent the next 90 minutes or Global with Focus on Africa on for a half hour before a final 15 minute edition and 15 minutes of business (final report of the business day for the next six five hours). Is it so BBC World can say they maintain an aspect of Business bulletins hourly during the european Business day?
Really not liking the direction David Lowe's music is taking these days. It's moving quite far away from the original (successful) concept. Granted, things have to move on, but I wonder whether that new Impact theme would have been a worldwide hit had it been the first one in 1999! As with most things, they've fiddled around with it so much over the years that its lost what made it special. I'm sad to say it, but maybe it's time for a brand new sonic identity?
I dont think Impact was around in 1999, but if you are comparing to Asia Today wow that had amazing titles and music, I sure miss that, I will also miss the old Impact theme I dont think were too bad either, but yeah nothing comes close to the original 1999 concept.
Really not liking the direction David Lowe's music is taking these days. It's moving quite far away from the original (successful) concept. Granted, things have to move on, but I wonder whether that new Impact theme would have been a worldwide hit had it been the first one in 1999! As with most things, they've fiddled around with it so much over the years that its lost what made it special. I'm sad to say it, but maybe it's time for a brand new sonic identity?
I have to say I agree, there are just *so* many versions out there now; tweaks here (I’m looking at you, regions), slight refreshes there and it all becomes slightly disjointed.
I think though the same could be said for the whole audio/visual look of BBC News as a whole these days - so many iterations of titles, music, graphics, sets etc. I really think it’s probably time for the BBC to be bold again just like they were in 1999 and go for a wholesale rebrand once again. Unfortunately with ever-tightening purse strings I know it’s never going to happen.
The regional stuff is shocking for example Look North Yorkshire has Helvetica in the titles, but the lower thirds still has the old Gil Sans font, they might be in a new look Studio, but those cameras and lighting grid must be incredibly old and coupled with a captioning system which possibly hasn’t been upgraded since the early noughties, the whole thing just looks cheap and awful, compare that to just over the Pennines and North West Tonight where they are sitting in a studio fit for national telly, it just makes me so angry(it shouldn’t do but it does)
but those cameras and lighting grid must be incredibly old
I agree that the dreadful Thomson TTV1707s that many English regions are still blighted with are not great, but don't see what the age of lighting grids has to do with much.
I don't see people complaining about the current lighting grids in TC1, TC2 or TC3 - nor did they complain about the grids at TLS. They are/were all decades old - and in some cases the lamps were of a similar vintage.
I don't see how the age of lighting support structures has much of an impact on the quality of the lighting (though obviously the original design of the lighting grid can do - but that won't change over time)
