Can someone explain to me why on earth BBC World are involving themselves with coverage of the UK Olympic Torch relay ? Surely this sort of fluff, is UK-Centric, usually something BBC World go out of their way to avoid ?
They seem rather muddled with their role, I only see the channel when I'm abroad, but this indicates a shift, a few years ago they wouldn't even make it over obvious that they are based in London.
Surprisingly, a lot of overseas viewers are fascinated by all things British, including the BBC itself. Therefore, something like a British Olympics and a Royal Jubilee are amazingly popular digests for certain viewers of BBC World.
For example, I am presently in the Far East and in a time zone 8 hours ahead of the UK. At 8pm in the evening, the hotel lounge is jam packed with people from all corners of the Globe, glued avidly to GMT to see the latest on the torch run. It's quite remarkable, in fact. I would go so far as to say that the current British Olympics is generating far more interest here than the Beijing games did, despite being almost on the doorstep!
I do share your comments somewhat, Mark. The channel does appear to be a bit muddled at the moment and difficult to fathom it's direction. However, this week is a good example of World covering things widely and at its very best IMO with Tim Willcox in Greece, David Eades in Canada, Lyse Doucet in Cairo, Lucy Hockings in Bristol with the Olympic torch, and so on.
All we need to do now is sort out Sport Today!