It's a tidy promo, to be sure, though I don't see anything outstanding about it. It would have been nice to see some improvement made to the BBC World News website - given that that promo points out that this is the beginning of a wave of new programming on the channel, it's pretty shoddy that there's barely any mention of it on the BBCWN site.
Given how little content there is on the site anyway - it's little more than a schedule listings site with some press releases and promos thrown in - it's a very poor effort, on both the aesthetic and navigational fronts.
Take away the logo banner at the top, and you could be looking at just about any weakly designed website from five or six years ago.
I appreciate that the bulk of traffic goes through bbc.com, but when you look at the sites of the BBC's other international channels such as BBC Knowledge
(which have links to the World News website in their footers), the WN site really stands out as a wholly underwhelming and outdated experience.
Still, one hopes that the programming will offer something new.
Will any of this new programming make it on to the News Channel in the UK? I remember the days when WBR and Asia Today used to be on the overnights during the back half-hours; I, for one, would be very happy to see the interminable boredom of The Record and The Record Europe banished from the News Channel, and I wouldn't have any issues with Panorama being removed from the NC too, if it made way for a bit of new content here and there.