Bvsh Hovse posted:
I think your summary is fair, and probably not far from the truth. Although I've not had a chance to speak to any of the team yet.
It was presented from the old webcast studio at the front of Bush House which was left as a shell with a lighting grid (and the old news desk) when New Media moved to White City. It has never been reequipped, despite several years of talking about it. I'm sure once everyone gains some experience and they get some permanent equipment in there it will look much better. I don't think they even have
VT playback at the moment in the studio.
One of the big things to come out of this in presentation terms is that it is the first time that the new Lambie Nairn News branding has been used in a language other than English.
It is interesting seeing a new variation on the new BBC News brand. The blue and red orb, with its UK landmark sweeps are certainly different to the globe and rings. Although the placenames seem relatively the same. The text on the straps should be gill sans and smaller to take into account the accents and dieretics.
I wonder if the orb was part of Lambie-Nairn's original brand work, intended for foreign language use or was this developed by BBC internally as an interpretation of the branding. BBC Arabic also use an orb shape with no globe motif, so maybe this is what to expect for BBC Arabic when it goes 24hours and adopts the new branding. There may be issues with using the globe imagery in some regions, hence the safe orb look.
Also the temporary studio (it certainly looks like a temporary set) uses a ring around the orb, and the rings are used on some of the graphics, but not in the titles. Any reason for this?